Every day, we seem to be inundated with news about AI, from exciting technological advances to concerning cyber-attacks and questions about governance. But how should organisations respond? Reflecting on insights from Salesforce’s recent whitepaper, Dr. Gayan Benedict explains how financial institutions can both manage the risks and seize the opportunities of AI.
Generative AI in banking is evolving rapidly, moving beyond assisting basic processes to become an integral part of strategic decision-making, customer interaction, and adhering to compliance regulations.
With so many voices weighing in on AI, who should you listen to? Here are 16 AI influencers worth paying attention to right now, including top voices from Australia, Singapore, and India.
Brands using loyalty programs to drive growth effectively are doing so by embedding them across every part of the customer experience. There’s a growing recognition that long-term customer engagement requires more than just rewards — it demands a strategic, holistic approach that permeates the entire organisation.
World Tour Essentials Melbourne might be over, but your AI CRM journey is only just beginning. Here’s everything you need to know to prepare your sales, service, marketing, commerce and more for the future of AI.
Digital innovation and AI solutions are reshaping financial services. Join the conversation about the future of technology in financial services, from digital lending to risk management to customer engagement.
Despite the ever-growing buzz of use cases, there are three foundations to stay grounded in when perfecting your AI-powered CRM.
What if you could stretch every dollar of your marketing budget further while crafting personalised experiences for your customers? AI and automation can make this a reality for your small business.
From automated insights and personalised follow-ups to smart scheduling and real-time deal management, take a walk through the day in the life of an AI-powered sales rep. See how an AI-powered CRM can boost your sales strategy, enhance customer connections, and drive growth for your small business.
We are entering a new era of marketing, led by AI and data. Here’s how you can prepare and succeed this year.
