The latest State of Marketing report has found the top priority and challenge for marketers today is one and the same: engaging with customers in real-time....
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Customers increasingly expect predictive CX and they’re willing to give up their data for it. Here’s how you can win their trust, data and loyalty....
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Change management is crucial to the success of any technology implementation. Using a Lightning migration case study example, we explore five key steps....
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The marketing landscape is rapidly changing, and it’s important your sales approach changes with it. Here are 5 ways you can improve your sales process....
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While most businesses have refocused on improving the customer experience, many are still struggling to win over the customer. Here’s three possible reasons why....
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During Dreamforce, I sat down with Rob Begg, Vice President of Product Marketing for Social and Advertising Products, Salesforce, to explore the three key steps to achieve intelligent marketing....
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Using design thinking to transform the customer journey demands new ways of operating, different capabilities and a culture of innovation....
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