Customer Journey

Automation is playing a bigger role in the media and entertainment industry’s drive to boost productivity. New research from Salesforce and Omdia explores how automation can help you engage with customers and make your teams more efficient.

A new service strategy shifts higher-touch interactions to lower-cost methods while improving customer response times and satisfaction. Here’s how it works.

At Salesforce, our customer success experts have witnessed nearly every possible customer scenario play out. Here are our best practices.

You have a connection with your community. Build on that relationship with customers, prospects, and supporters — and strengthen loyalty for your brand along the way.

With data at every turn, the airline is tackling customers' concerns, from in-flight experience to environmental emissions impact.

Connect your data, departments, and channels to deliver great 1-to-1 customer experiences.

In 1886, Carl Benz introduced the first automobile. Today, innovation at Mercedes-Benz looks different. Learn how Mercedes innovates around customers.

In 2019, e.l.f. closed all brick-and-mortar stores and invested exclusively in the digital customer experience. Here are seven lessons they learned.

Feedback takes on new value when you connect it to customer data and artificial intelligence.

Gone are the days of scheduling a fix a week out and having customers stick with you. Remote support software helps agents fix problems faster.