GO1 shares the foundations of a great lead generation campaign
Investment is not a sign of success. It’s a sign of faith – that we’re on the right track and that we’re doing the right thing.
It’s True — Data Changes Lives. Just Ask Para Mobility
Para Mobility shares how data has empowered their sales team and business to change the lives and experiences for their customers.
5 updates to make to your Marketing Cloud and Google Analytics 360 integration to keep your data accurate
Fluctuations in ad spend, working from home and more consumer time spent online – these are a few of the recent shifts having sudden and drastic impacts on visits to your company’s website.
How to Overcome Personality Differences And Build A Sales Relationship That Soars
The best sales reps can read people and adapt their approach according to what they intuit. Insight, instinct, empathy – they’re all abilities that a talented sales rep will call on when developing a relationship with a client, especially in those tricky early days.
MuleSoft and Salesforce Q&A: The Role of People in Technology and Data Integration
The use of emerging technologies to drive innovation hinges on the ability to unlock data from back- and front-end systems. So in 2018, Salesforce acquired MuleSoft, the provider of one of the world’s…
MuleSoft and Salesforce Q&A: Integration and Data
The use of emerging technologies to drive innovation hinges on the ability to unlock back-end data and capabilities. So in 2018, Salesforce acquired MuleSoft, the provider of one of the world’s leading platforms for building application networks. Since then, we’ve worked together to accelerate our customers’ digital transformations, enabling them to unlock data and capabilities across legacy systems, cloud apps and devices to create a composable enterprise, make smarter, faster decisions and end up with highly differentiated, connected customer experiences.
3 ways to supercharge advertising success with AI
Of all the technologies that have emerged during the Fourth Industrial Revolution, artificial intelligence has had the most dramatic impact on business.
SMB Insights: Customer Acquisition And Retention
We spoke to more than 2000 SMB leaders and owners across the globe for our latest Small & Medium Business Trends Report – in a three-part infographic series, we’re diving into the findings.
3 Questions Marketers Need to Ask to Develop Data Strategies
The sheer volume of data available for the taking makes it tempting for marketers to go for a ‘gather everything’ approach. But without a strategic plan and fundamentals in place, this will result in wasted resources and poor CX.
4 ways to achieve accurate sales forecasting – and only one involves data
A culture of trust, a mindset of growth, a rejection of complacency and an ability to interpret data correctly are all crucial contributors to accurate sales forecasting.