
New Research: 60% of Marketers Say Generative AI will Transform Their Role, But Worry About Accuracy
New research reveals that marketers estimate generative AI will save them over five hours of work per week – the equivalent of over a month per year*. Yet, while they see the technology as transformative to their role, marketers also note the need for human oversight, trusted customer data, and training as critical to successfully use it.

Customers Will Switch Banks Due to Poor Service — Here’s How AI Can Help
With AI, you can better meet your customers' needs and give them the personalised service they expect from their bank.

AI From A to Z: The Generative AI Glossary for Business Leaders
Help everyone in your company understand key generative AI terms, and what they mean for your customer relationships. Fun fact: This article was (partially) written using generative AI.

7 Easy Ways You Can Skill Up for AI
The skills that businesses need to put AI to work are lagging. But you can get the skills you need. Here’s how.

Customer Revenge Is Soaring — Generative AI Can Help Fix Those Relationships
If customers are dissatisfied with a service experience, they won’t hesitate to take their business somewhere else. Generative AI can help boost customer satisfaction and build experiences that drive loyalty.

3 Ways Generative AI Will Help Small Businesses Sell Smarter
How will this emerging technology empower sales teams in small- and medium-sized businesses? Our EVP and GM of Sales Cloud shares his thoughts.
Generative AI Regulations – What They Could Mean For Your Business
Get the latest news around generative artificial intelligence regulations and insights from our director of global public policy on how it can affect your business.

Is Your Data AI-Ready?
While some of the most impactful AI tools for businesses are still being developed, your business can take these key steps now to get your data house in order.