The latest edition of Saleforce’s annual State of Connected Customer Report finds that customers expect retailers to have a clear brand purpose now more than ever before. Jo Gaines, AVP, Salesforce Digital360 and Executive Sponsor, Salesforce Women's Network ANZ, discusses why customer experiences have changed and how retailers can show they’re walking the talk.
The latest Future of Financial Services Report — a window into global consumer preferences and behaviour — hones in on what Australians and New Zealanders want from today’s financial service providers.
New research reveals why today’s commerce strategies need greater visibility and flexibility.
Self-service portal design can be a tricky process. These tips will help you create the self-service experience your customers expect.
Net-zero targets and the imperative for accelerated decarbonisation requires that the full potential of customer (demand-side) participation is harnessed to ensure a sustainable energy system. The transition is happening but, to be successful, energy companies must build trust with the emerging energy prosumer, and ensure community social licence. Drawing on insights from AGL, Telstra Energy, and EnergyLab — Australia's largest climate tech startup accelerator — our own Industry Director of Energy & Utilities, Joe Delaney, explains why.
How can finserv leaders strike the right balance between relationship building and tech-enabled conveniences? We spoke with leaders who say those goals aren’t mutually exclusive — in fact, each depends on the other.
It’s an exciting time to be a marketer. Customers are increasingly engaging online through new innovative formats. Disruptive trends and technology continuously shake up the virtual landscape. And through it all, marketers have…
Business marketing teams that are proactive and use tools to help them prepare for key dates throughout the year have a much better chance of capturing buyers’ attention at the right time. Here are three practical and simple strategies to improve B2B marketing team performance.
Compelling evidence shows that banks have been improving their relationship with customers since the beginning of 2020 — the start of the pandemic. As outlined in The Customer Imperative in Financial Services: Permission…
The digital skills shortage has accelerated, and reskilling is now a worldwide priority. Alexandra McDonald outlines the findings from the Salesforce Global Digital Skills Index 2022 and points towards a future where we can work together to close it.