New IDC Study: The Growth of Salesforce and Its Partner Ecosystem
IDC study says Salesforce economy is set to generate $1.6T USD in new revenue and over 9M new jobs by 2026. Here are the highlights.
How RACV Is Driving the Future of Customer Experience in Insurance
Leaders from RACV share how they’re capitalising on new customer expectations to create amazing experiences that build loyalty and trust.
Infographic: 5 Ways Marketing Is Changing in Australia and New Zealand
We know from previous research that marketing has been rapidly changing as technology transforms customer expectations and ways of working. But our latest State of Marketing report reveals how radically those trends have…
How Small Businesses Are Turning Challenges Into Resilience
Now that we’re more than 18 months into a world with COVID-19, what can new research tell us about the path forward for SMBs?
The State of CRM in APAC: Trends and Opportunities to Know Now
Salesforce commissioned Forrester Consulting to delve into the current and future state of CRM system adoption, uses, and experience. Divisha Gupta, Director of Content Strategy at Salesforce APAC shares the key findings.
How to Make Personalisation Part of Every Financial Services Experience
Salesforce’s Stuart Ward draws on insights from the new Customer Imperative in Financial Services report to discuss how banks and insurers can use data and technology to create the personalised experiences customers crave.
What 88% of Marketers Are Saying about Customer Expectations.
With insights from more than 8,200 marketers, the 7th Edition of the State of Marketing reveals the biggest priorities and challenges that will shape the future of marketing in 2021 and beyond.
Digital Skills Gap: How to Reskill Australia at Scale
Sassoon Grigorian spoke with workforce experts Patrick Kidd, CEO of Digital Skills Organisation, and William Sim, VP, Trailhead Academy, Salesforce to find out how to bring business, government and employees into the next digital wave.
Research Reveals Digital Transformation Insights in Financial Services
A new report produced by Bain & Company and Salesforce, ‘The Customer Imperative in Financial Services: Permission to Personalise’, reveals expert insights and industry trends.
Meeting the Challenge of Improving Customer Experience in Manufacturing
Many manufacturing companies are still playing catch up when it comes to understanding what’s involved in creating great customer experience. Here, industry leaders share their experience of delivering B2C style experiences in a B2B dominated sector.