Sassoon Grigorian spoke with workforce experts Patrick Kidd, CEO of Digital Skills Organisation, and William Sim, VP, Trailhead Academy, Salesforce to find out how to bring business, government and employees into the next digital wave.
A new report produced by Bain & Company and Salesforce, ‘The Customer Imperative in Financial Services: Permission to Personalise’, reveals expert insights and industry trends.
Many manufacturing companies are still playing catch up when it comes to understanding what’s involved in creating great customer experience. Here, industry leaders share their experience of delivering B2C style experiences in a B2B dominated sector.
In the second and most recent Trust Imperative report, we found modest gains in trust but huge upticks in the amount of people accessing digital services from government. With customer expectations rising, how can government keep building on trust and earning permission to personalise services? Watch this infographic for some possible answers.
A solid field service strategy should aim for great customer experiences, regardless of customer needs. So what does that mean for customers with disability?
In research that builds on last year’s Trust Imperative report, we found that three out of four people expect personalised government services. But they also want a clearer understanding of the benefits and…
By 2025 Australia will need 156,000 new technology workers, with 87% of jobs now requiring digital skills. This digital skills gap requires urgent action from business leaders and governments alike. The Salesforce-YouGov Digital Skills —…
Salesforce’s Head of Marketing, Renata Bertram, shares her insights on the obstacles faced by marketers and reveals the solutions that will help marketers succeed.
When it comes to customer service, the idea that technology is at odds with a human touch hasn’t been an easy one to shake. When some people hear “automation” or “artificial intelligence,” they might imagine impersonal interactions. But that misunderstands technology’s role. Here’s why.