3 Powerful Ways to Explain a New Product to Your Customers
Educating your customers about a new product can be a real challenge. But there are some deceptively simple ways to get your message across powerfully – and respectfully. Imagine describing the capabilities of…
How I lead: Ingrid Webber, CXC
Ingrid Webber, CXC ANZ CEO and Global COO at CXC shares lessons in building a clear vision, supportive leadership and committed teams at every level, every step of the way.
How I Lead: Jessica Macpherson, St Kilda Mums
St Kilda Mums CEO Jessica Macpherson shares her journey from wine rep to trailblazing charity founder reaching mums and bubs in crisis.
SMB Insights: Customer Acquisition And Retention
We spoke to more than 2000 SMB leaders and owners across the globe for our latest Small & Medium Business Trends Report – in a three-part infographic series, we’re diving into the findings.
SMB Insights: Customer Experience
SMBs are major drivers of economic growth, representing more than 90% of the business population, 60%-70% of employment, and 55% of GDP in developed economies. So while the businesses may be small, their…
SMB Insights: Demographics Shape Entrepreneur Experience
SMBs are major drivers of economic growth, representing more than 90% of the business population, 60%–70% of employment, and 55% of GDP in developed economies. So while the businesses may be small, their collective impact is mighty.
The Business Case For Cloud CRM: 6 Reasons To Share With The Boss
In its early days, cloud computing was often met with wariness. Many companies were cautious of trusting a third party like a vendor to run their software remotely, on their own servers, and only pay for it as they needed.
How I lead: Nick Holden, ModularWalls
Despite strong year-on-year growth of 20%, ModularWalls was leaving money on the table – in the form of leads not followed up and quotes not sent. Founder and Director of Innovation Nick Holden shares the changes ModularWalls has made and the leadership approach that has allowed his business to thrive and double that growth, while keeping one eye on scaling even further.
How I Lead: Jack Delosa, The Entourage
Jack Delosa had seen a gap in education and training for business owners, which was holding them back. To solve this – helping them grow their businesses and become better leaders – he had a clear idea of the type of business he wanted to run and the leader he wanted to be.
How Making Every Interaction Count Increased Revenue By 25% For Criterion Conferences
Criterion Conferences has reduced its cost per lead by 86% and increased revenue by a quarter after aligning sales and marketing, and gaining deep insight into revenue sources. Criterion MD Andrew Savage explains how.