Hyper-personalise marketing communications and boost audience engagement with the segmentation, targeting, and positioning (STP) model. Know all about in this STP guide.
Net promoter score, or ‘NPS’, is a way of measuring customer satisfaction. It presents customers with a simple survey, then feeds their answers into a formula to produce a single figure for benchmarking.
Learn to read and use an income statement to assess a company's financial health. Understand its key components, and practical applications in decision-making.
What if you could streamline your small business operations and boost productivity with technology? Find out how three companies transformed their workflows with Slack and how you can make your business run smoother and more efficiently, too.
What if you could stretch every dollar of your marketing budget further while crafting personalised experiences for your customers? AI and automation can make this a reality for your small business.
Beyond the initial sale, the true measure of small business success lies in exceptional customer service. Discover how AI and automation can help you provide exceptional service, turning happy customers into loyal fans and driving long-term growth.