Salesforce Ecommerce Solutions: Everything You Need to Grow

If you run an ecommerce business, you’ll be all too familiar with the rising pressure to keep up. Each year, customers expect more, you juggle more systems that don’t connect, and products take longer than ever to get up on your site.

When 73% of customers expect businesses to understand their exact needs, you need a system built to deliver advanced personalised experiences that drive sales.

Salesforce offers a platform that combines all your systems, allowing you to fully leverage customer data through AI and automation. You’ll have real-time personalisation and targeted marketing to increase your sales. Then, you’ll have top-tier order management and customer service to support the full customer journey.

If your ecommerce business is ready to simplify operations, boost sales, and deliver personalised customer experiences at scale, Salesforce brings everything you need into one powerful platform. Let’s get into the nuts and bolts of how it works—and why it’s a true ecommerce powerhouse.

Today's customers have become accustomed to a seamless online journey and won’t tolerate anything less. Commerce Cloud helps manage all your customers' touchpoints in one system.

Commerce Cloud supports businesses to build and manage their ecommerce site while handling the translation, currencies, and checkout options needed to make your site truly global.

• Agentforce's AI-powered product recommendations
• Real-time inventory tracking
• Automated promotions and discounts
• Headless commerce for flexible front-end design
• Mobile-first shopping experiences
• Order management for fast fulfilment and easy returns
• Customer segmentation for personalised targeting
• Built-in A/B testing and performance analytics
• Easy content management for product pages, banners, and promos

It’s designed to support both B2C and B2B customers at once, making it easier to manage pricing, catalogues, and customer accounts for different audiences. You’ll also be able to integrate it with the full Salesforce suite to use all the insights gathered across your business.

Global sports apparel company Puma started using Commerce Cloud to create a better mobile experience. After implementing Commerce Cloud, the team reported having a faster mobile site, which resulted in their conversion rates increasing from less than 1% to 1.5%.

If your ecommerce business wants to provide a consistent, fast, and personalised experience to global customers, start your free trial with Commerce Cloud today.

Customers quickly abandon a cart if they find it confusing or challenging to pay for their order. They expect speed, flexibility, and security, and will lose trust when your site isn’t operating as they expect.

Salesforce Payments helps you keep your site's checkout clear and fast and offers plenty of ways to pay from around the world.

It also integrates seamlessly into the full Salesforce suite so that you can manage all your customer data in one place.

• Support for multiple currencies
• Real-time fraud monitoring
• Automated refund and chargeback handling
• Secure, PCI-compliant infrastructure
• A central dashboard for reporting and reconciliation

We designed Salesforce Payments to reduce cart abandonment and help you get paid faster.

If your ecommerce brand is ready to simplify payments and speed up checkout, get started with Salesforce Payments today.

It takes skill, strategy and the right tools to reach potential customers. These days, your customers are being constantly marketed to, and to cut through the noise, you need to show up in the right way at the exact right time. Marketing Cloud helps you do just that.

Using deep personalisation, Marketing Cloud allows you to speak directly to each customer based on the product category they’re interested in and tailored to where they are in the buyer’s journey.

• Social listening and engagement tools
• Audience segmentation
• Content management for personalised assets across channels
• Email and SMS campaigns with customised content
• Send time optimisation
• Customer journey automation
• A/B testing
• Detailed reporting on campaign performance

Marketing Cloud will help your business connect across every channel to drive better engagement, from the first time they land on your site to becoming loyal brand advocates. Like all Salesforce products, you can integrate it with all your other tools in the Salesforce ecosystem to create one unified place to understand your customers.

In 2019, beauty brand e.l.f. was growing rapidly, and they were finding it difficult to keep up with customer engagement across channels. After implementing Marketing Cloud, they could execute personalised marketing across their email, mobile, social, and search campaigns.

If your ecommerce business is ready to send smarter, more targeted marketing, explore how Marketing Cloud can help your business today.

One of the reasons ecommerce businesses choose Salesforce is the easy, stress-free implementation we offer. We understand that no online store wants downtime, and we're here to help your switch to Salesforce be as easy as possible.

Here are six tips to help you have the best possible implementation.

1. Start with a clear goal. Know what problem you hope to solve and how success will be measured. (For example, you might want to increase your mobile conversion rates by 20%.)
2. Bring in the key decision-makers early. Make sure that sales, marketing, customer support, and IT all have a representative so that diverse teams across your business have a voice. This will ensure you don’t bring over any incorrect data and cause extra work down the line for one team.
3. Don’t overcomplicate the setup. Start simple, test often, and build in phases. For example, you might want to use the software to send promotional material and A/B test before adding dynamic content.
4. Clean your data before migrating it. Migrating messy or outdated data from legacy systems can affect how smoothly your new setup runs. If you haven’t had a good system in place previously, sometimes it’s better to start fresh than base your future on potentially incorrect data.
5. Take advantage of Salesforce’s training tools. Salesforce offers a training platform, Trailhead, to help your wider team learn how to make the most of their new software.
6. Integrate with your key systems early. AgentExchange offers hundreds of apps you can integrate with your new Salesforce platform so you can continue using your favourite tools.

With the right approach, you’ll get more value from your Salesforce subscription faster.

Ecommerce customers expect a fast, seamless and personalised experience across every channel. Salesforce gives your business the tools to manage storefronts, marketing, service and payments all in one place. All Salesforce products work together to help you grow, automate and connect with your customers more deeply.

If your ecommerce business is ready to streamline operations and scale with confidence, get started with Salesforce today.