Salesforce unveils Agentforce Commerce capabilities as AI assistants grow retail traffic volumes by 119%.
See the news.Winter 2025 Agentforce Commerce Innovations
Our latest releases give you new agentic capabilities, unmatched global reach, enterprise scale, and Unified Commerce – all in one place. That's Agentforce Commerce.
See what’s new across our entire commerce portfolio.
See how Agentforce turns every conversation into a conversion.
Guided Shopping Agent
See how one shopper's search quickly becomes a sale. Agentforce Commerce transforms each step of the customer journey, which makes product discovery easier, commerce more conversational, and checkout a breeze. Watch Agentforce Commerce in action.
Search and Discovery
Help shoppers discover products faster with improved search. Suggest category filters with product recommendations to refine search results and automatically use categories (like shoes) and facets (like colour) to improve search performance.
Visual Components
Take conversational shopping up a notch. Shoppers can easily preview and compare products with product carousels. Pull images from your product catalog into the conversation and add stylized UI elements for a rich, immersive browsing experience.
Product and Site FAQs
Boost shopper confidence with instant answers to the most commonly asked store questions. Handle attribute-level questions about products that give shoppers peace of mind and lead them to a successful checkout.
Cart and Express Checkoutt
So long, separate checkout pages. Guided Shopping Agent can view, add, and edit carts within the conversation. Shoppers can complete their purchase right within the chat using conversion-boosting express payment methods with Apple Pay or Google Pay.
Localisation Support
Unlock conversational shopping and ordering across B2C and B2B storefronts in any geography to reach your target market. Agentforce can read your shopper or buyer's locale and converse in seven languages already, with more in beta.
Drive more revenue with unified data and AI.t
Agentic Boost and Buryt
Use agents to strategically promote products in search and category results to maximise merchandising impact and reinforce brand positioning. Boost and bury gives you direct control over which products appear higher or lower in results, helping to increase sales of specific items, clear out inventory, or promote new collections.
Commerce and Marketing Journeyst
Turn campaigns into conversations and conversions with simplified set up and out-of-the-box templates for connected Commerce and Marketing flows. The first two journeys available will be for abandoned cart notifications and post-order promotions.
Zero Copy Data Accesst
Query commerce data directly in Data 360, reducing storage costs and ensuring real-time consistency. Make data-driven decisions to boost revenue with access to historical order data, which refines customer segmentation and enhances targeting strategies.
B2C Intelligence Connector for Data 360t
Seamlessly connect the dots between your commerce site and data from other parts of your business – such as marketing, service, and sales – to enable better personalisation, analysis, and reporting. The B2C Intelligence Connector provides a robust mechanism to extract shopper journey data into Data 360 with near-real-time segmentation and access to historical data.
Increase revenue and buyer satisfaction.t
Product Configuratort
Seamlessly manage and sell configurable products created in Revenue Cloud through your B2B Commerce storefront. Empower buyers with an easy-to-use self-service configurator, and drive more sales without the need for a salesperson.
Amend & Renew Subscriptionst
Keep driving recurring revenue by giving buyers the flexibility they need to not only purchase, but amend and renew subscriptions in the “My Subscriptions” console. Sell digital subscription-based products alongside product bundles to increase basket size and drive conversion.
Unified Storefront Templatett
Easily launch a B2B or D2C site from one unified template. Increase speed to market, and deliver a cohesive brand experience no matter who your target customer is.
Customisable Storefront Componentst
Access new storefront components that enable developers to seamlessly implement custom logic or experiences within B2B Commerce while keeping implementation costs low. Speed up time to value with new customisable components for the homepage, PDP, cart, and checkout.
Lower fulfilment costs and make your service centre more efficient. t
Agentic Order Routingt
Use intelligent, agentic skills to dynamically resolve order fulfilment exceptions. Empower operations managers with automated decision-making tools that optimise fulfilment paths and ensure every order meets customer delivery promise.
Agentic Order Supportt
Drive service centre efficiency and cut costs with agentic Order Support skills embedded directly into your Agentforce experience. Offer self-service order status, cancellation, and returns on any channel.
Delivery Estimation Enhancementst
Increase conversions with personalised delivery promises based on inventory availability, sourcing locations, and carrier transit times. Cut costs by automatically identifying the closest fulfilment location to minimise splits and delivery time. Increase revenue and conversion rates by displaying estimates on the product page and at checkout.
Increase store associate and developer productivity.t
Android Compatibilityt
Brands can now run inventory management on Android devices, using existing back-of-house hardware to reduce training costs and speed up deployment.
Efficient Cycle Counts with RFIDt
New RFID-powered cycle counts in Point of Sale make inventory management faster, more accurate, and less labour-intensive.
Unified Product Catalogue with B2C Commerce and POSt
Achieve a single, unified product catalogue experience where all data is managed in Business Manager. Reduce product inconsistencies by accurately syncing product data between ecommerce and stores.
Expanded Fiscalisationt
Point of Sale now supports fiscalisation in new markets, ensuring compliance with local tax regulations and enabling secure, efficient operations.
Want more info? Watch the Agentforce Commerce Keynote from Dreamforce.t
Get deeper insights on new releases. Watch the Agentforce Commerce Keynote from Dreamforce 2025 over on Salesforce+. Hear straight from our leaders how our latest innovations will boost revenue.
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