Australian start-up me&u wants to build a brighter future for the hospitality industry. This future is one with thriving venues and happy customers who are able to spend less time in the queue and more time around a table with family and friends.

me&u’s main offering is an app-less platform that allows customers to order, pay, and split the bill, all on their own and from the convenience of their table. The platform also delivers much needed efficiency to the hospitality industry.

“As our business evolves, we’re solving more problems for the industry so that venues can become more profitable and provide a better experience,” said Asheesh Chacko, Chief Operating Officer, me&u. “Instead of taking orders from behind the bar, for example, staff can spend more time on the floor engaging with customers.”

Another benefit of me&u’s platform is that it allows venues to curate their menu in a way that promotes food pairings and recommended beverages. This complements the dining experience while also helping venues to increase sales. The latter is key as venues seek to bounce back from the pandemic while operating in an industry with notoriously tight profit margins.

These benefits plus many more have driven rapid uptake of me&u, and the company has turned to Salesforce to efficiently scale and deliver its vision to transition the world to a smarter menu.