BlackBull Markets was founded in 2014 out of a desire to provide retail investors with the same experiences and resources typically enjoyed by institutional investors. These include faster trade execution and smaller price spreads as well as personalised account management.

Demand for these services has helped the New Zealand-based company grow quickly and it now competes amongst the top brokerages internationally. Benjamin Boulter, Global Head of Partnerships at BlackBull Markets, shared that while the company continues to expand its offering, growing sustainably is a key focus.

“Scaling a business can be quite difficult in the current environment and one of the things that helps us grow more sustainably is Salesforce,” said Boulter. “It provides us with a single view of our clients and automates the delivery of timely and relevant information to help them take the next step with us.”

With these automated journeys and streamlined support, BlackBull Markets is growing faster and more efficiently while continuing to provide exceptional experiences.