Jessica Macpherson is passionate that every baby should have the same start to life and, as Founder and CEO of St Kilda Mums Inc, she’s doing her part to make that a reality. The growing charity evolved from Macpherson’s visit to the St Kilda Maternal and Child Health Centre. While there for her son’s routine check-up, Macpherson found the centre’s photocopy room overflowing with donations. Inspired to help, she returned with a group of volunteers to clean and organise the donations so that they could be easily rehomed.
More than eight years later that group of volunteers has flourished into a network of 750 who work to rehome essentials like cots, prams, car seats and baby clothes. Macpherson said those involved wanted to share in the joy of motherhood while saving the earth’s resources.
“Our vision is for a future where we waste less, share more and care for every child. Salesforce gives us the technology and support to deliver on this vision in the most efficient way,” said Macpherson.
“The 1-1-1 model is really lived by Salesforce and their support has been incredible,” said Macpherson. “Without that support and their technology, it would be difficult for us to operate at the scale we do today.”