Understand our pricing structure
Get a detailed breakdown of Data 360's pricing model. Learn about the different factors that influence your cost, including credits, storage and feature add-ons.
Beyond the Calculation: Discover More About Data 360
You've just estimated your Data 360 investment. To help you to move forward confidently, we've compiled resources to provide further clarity on our pricing, offer a risk-free entry point and connect you with our sales team for personalised guidance.
Get started for free
Experience the power of Data 360 firsthand with no initial investment. As a Salesforce customer, you can provision Data 360 for free and immediately explore key features to see how all your enterprise data can work harder for your business.
Talk to our Data 360 experts
Have specific questions or need a customised solution for your organisation? Connect with our knowledgeable sales team. They can provide personalised demos, discuss pricing estimates in depth and help tailor Data 360 to your unique requirements.
Have a question about Data 360?
Align your investment with your business strategy and budget goals. Choose credit-based pricing for a flexible dynamic model that scales alongside your specific consumption, or Profile-based pricing for a predictable, flat-rate model designed for control. Use the Data 360 Pricing Calculator to provide an estimate of the cost based on your needs.
To get started with Data 360, choose the Data 360 SKU that best fits your needs such as the Data 360 Starter or Data 360 Provisioning SKU. Each SKU comes with a different amount of credits, among other entitlements. You can then add on more consumption credits, data storage, and/or premium add-ons as needed. You can also add on the Data 360 Profiles or Data 360 Enterprise Profiles SKUs if needed for profile-pricing.
The Data 360Starter, which has a list price of $60K/year, is for customers that have Data 360 use cases. It comes with the following entitlements:
- 10M in Flex Credits
- 5 TB of Data Storage
- 1 Customer Data 360 Instance
- 1 Admin Data 360 User
- 100 Internal (Identity) Customer Data 360 Users
- 200K Permission Set Licences
- Comes with Data 360 One and 10 free Companion Org Connections built-in
The Data 360 Provisioning SKU (also referred to as Data 360 Everywhere SKU) is a $0 SKU that provides all the functionality of the Data 360 Starter SKU but it comes with differing amount of credits and storage. This SKU is provisioned for customers that haven't got Data 360 use cases but are using other Salesforce products that are built-on or rely on Data 360 functionality. It comes with the following entitlements:
- 250K in Flex Credits
- 1 TB of Data Storage
- 1 Customer Data 360 Instance
- 1 Admin Data 360 User
- 100 Internal (Identity) Customer Data 360 Users
- 200K Permission Set Licences
- Comes with Data 360 One and 10 free Companion Org Connections built-in
The Data 360 Starter SKU comes with an initial starting amount of credits. Depending on your use case and needs, you may need to purchase additional Credits. This can be purchased for $500 per 100,000 credits. The amount of additional credits you will need are determined by -
- What product features you are using to solve your business needs/use cases
- How much data is processed by these features
- How frequently these features are used
You can also add on the Data 360 Profiles or Data 360 Enterprise Profiles SKUs if needed for profile pricing. Your sales representative can work with you to decide the appropriate SKUs and credits to best fit your needs.
Data 360 credits are managed and tracked through the Digital Wallet, a tool that provides customers with visibility into their consumption of all Data 360 Credits. This allows users to monitor their usage in near real-time, which is crucial for understanding spend and tying it back to ROI.
We tailor pricing to fit your goals and scale, which helps ensure you're only paying for what you truly need. Since these usage patterns can vary significantly between customers and evolve over time, a completely fixed and transparent price is difficult to provide upfront. However, you can use Digital Wallet to help you track and monitor usage to predict spend over time.
Pricing can be customised based on individual customer needs and agreements. Please see our current rate card.
Calculator table
| key | value |
|---|---|
| calc_title | Flex Credit Pricing Calculator |
| calc_title_data | Data 360 Flex Credit Pricing Calculator |
| calc_step_select_product | Select Product |
| calc_step_add_use_case | Add Use Case |
| calc_step_configure | Configure |
| calc_edit_data_foundation | Edit Data Foundation |
| calc_return_to_dashboard | Return to Dashboard |
| calc_filters_search_input_placeholder_agentforce | Search template |
| calc_filters_search_input_placeholder_data360 | Search Use Cases |
| calc_filters_search_icon_text | Filter |
| calc_filters_close | Close Filters |
| calc_filters_apply_singular | Apply Filter |
| calc_filters_apply_plural | Apply Filters |
| calc_recommended | Recommended |
| calc_product_agentforce_name | Agentforce |
| calc_product_agentforce_description | Drive Operational Efficiency & Growth at Scale |
| calc_product_data360_name | Data 360 |
| calc_product_data360_description | Unify and Activate Customer Data |
| calc_home_subtitle | Before you start |
| calc_home_description | Select your industry and company size to help set default values and recommendations. |
| calc_home_industry_selector_title | Select your industry |
| calc_home_industry_selector_placeholder | Select Industry |
| calc_home_industry_selector_show_more | Show more |
| calc_home_industry_selector_show_less | Show less |
| calc_home_company_selector_title | Select your company size |
| calc_home_company_selector_placeholder | Select Company Size |
| calc_home_company_selector_employee | employees |
| calc_home_button_start_estimate | Start estimate |
| calc_estimation_subtitle | Add to Dashboard |
| calc_estimation_description | You can select one product at a time. You will have the opportunity to add more products later. |
| calc_estimation_description_add_use_case_and_configure_step | Select and configure a use case that you want to add to your estimation. You will have the opportunity to add more later. |
| calc_product_selection_subtitle | Select Product |
| calc_product_selection_button_next | Next |
| calc_data_foundation_subtitle | Data 360 Data foundation |
| calc_data_foundation_description | The information you enter here has an impact across multiple Data 360 use cases. You will have the opportunity to edit your answers. |
| calc_data_foundation_button_go_to_use_cases | Go to Use Cases |
| calc_data_foundation_button_save | Save |
| calc_data_foundation_title | Data Foundation |
| calc_use_case_title_agentforce | Agentforce Agent Templates |
| calc_use_case_title_data360 | Data 360 Use Cases |
| calc_use_case_topics_table | Subagents Table |
| calc_use_case_view_topics | View Subagents |
| calc_add_use_case_button_configure | Configure |
| calc_configure_button_configure_another_use_case | Configure another Use Case |
| calc_configure_button_add_to_estimate | Add to Estimate |
| calc_configure_use_case_subtitle | Calculation for the first year |
| calc_configure_use_case_pricing | Pricing |
| calc_configure_use_case_credits | Credits |
| calc_configure_use_case_actions | Actions |
| calc_configure_use_case_total | Total |
| calc_configure_use_case_seats | Seats |
| calc_configure_use_last_message_first | The results of this tool are provided for illustrative purposes only to help you consider Agentforce as a business solution and should not be relied upon. Actual results may vary and are not a guarantee or commitment regarding any potential or actual financial results or other benefits you may achieve. Individual results depend on factors including but not limited to implementation practices, user adoption, configurations, business practices, market conditions, and external economic factors. |
| calc_configure_use_last_message_second | Initial benefits of Salesforce Agentforce achieved within weeks; full transition assumed to happen over three years. Salesforce licences, Data 360 credit cost, and implementation costs not included. The Flex Credits for Agentforce use are estimates. Actual Agentforce costs may vary based on architectural design, data requirements, and specific use case. |
| calc_configure_use_last_message_third | All calculations above done in US dollars unless otherwise noted. |
| calc_configure_use_case_configure_agent_template_subtitle | Configure your Agent Template |
| calc_configure_use_case_configure_use_case_subtitle | Configure your Use Case |
| calc_employee_template_license_label | Which Agentforce Licence would you like to use to access this agent template? |
| calc_employee_template_license_description_line1 | Agentforce add ons (e.g Agentforce for Sales) provide access to certain Cloud actions and unmetered employee-facing AI usage per licenced user |
| calc_employee_template_license_description_line2 | Agentforce 1 Editions provide the same benefits as Agentforce add ons, but also come with platform access and other benefits, such as 1M Flex Credits per org per year |
| calc_employee_template_licence_placeholder | Select gating SKU |
| calc_employee_template_seats_label | How many seats do you need? |
| calc_employee_facing_template_total_actions_input_label | # of actions (editable industry standard) |
| calc_dashboard_number_of_credits | Number of Credits |
| calc_dashboard_download_report | Download full report |
| calc_dashboard_share | Share |
| calc_dashboard_export_full_report | Export full report |
| calc_dashboard_contact_specialist | Contact specialist |
| calc_dashboard_save_estimator | Save estimation |
| calc_employee_a1e_included | Included Credits with Agentforce 1 Edition |
| calc_total_yearly_estimation | Total 1 Year Estimate |
| calc_estimation_pricing_summary_title | Agentforce Pricing Summary |
| calc_data360_pricing_summary_title | Data 360 Pricing Summary |
| calc_add_product | Add Product |
| calc_credits | Credits |
| calc_rounded_up_credits | Rounded up credits |
| calc_rounded_up_credits_tooltip | To keep things simple, your total is rounded to the nearest 100,000 credits to match our standard package sizes. |
| calc_seats_tooltip | This is the combined number of seats across all the Agentforce licence types you’ve selected. |
| calc_estimated_list_price | Estimated List Price |
| calc_seats | Seats |
| calc_estimation_refine_yearly | Refine your yearly estimation |
| calc_estimation_step_header_title | Combined product estimation Dashboard |
| calc_estimation_step_header_description | View and refine your combined product pricing estimation for one year. |
| calc_overview | Overview |
| calc_total_price | Total price |
| calc_total_credits | Total credits |
| calc_cost_per_credit | Cost per credit |
| calc_total_cost | Total Cost |
| calc_total_price_tooltip | The total price includes total cost for Agentforce and the Data 360 Flex Credits pricing. |
| calc_included_credits_agentforce | Included Credits with Agentforce 1 Edition |
| calc_view_details | View details |
| calc_view_detailed_breakdown | View detailed breakdown |
| calc_product_detailed_breakdown | Product Detailed Breakdown |
| calc_flex_credits | Flex credits |
| calc_profiles | Profiles |
| calc_discounted | Discounted |
| calc_add_agentforce_template | Add Agentforce Template |
| calc_excluded_from_total | Excluded from total |
| calc_done_editing | Done editing |
| calc_edit_use_case | Edit Use Case |
| calc_edit_template | Edit Agentforce template |
| calc_include_in_calculations | Include in calculations |
| calc_exclude_from_calculations | Exclude from calculations |
| calc_delete | Delete |
| calc_filter_by | Filter by |
| calc_filter_industry | Industry |
| calc_filter_line_of_business | Line of Business |
| calc_select_an_option | Select an option |
| calc_flex_only | Flex Only |
| calc_profiles_and_flex | Profiles & Flex |
| calc_savings_from_volume | Savings from Volume |
| calc_flex_credits_label | Flex Credits |
| calc_cost | Cost |
| calc_data360_formulae | Data 360 Formulae |
| calc_formula_keys | Formula keys |
| calc_formula_keys_unified_profiles | Unified Profiles |
| calc_formula_keys_unified_profiles_desc | Your # of Customers |
| calc_formula_keys_profiles | Profiles |
| calc_formula_keys_profiles_desc | Your # of Customers X Your # of Sources |
| calc_formula_keys_total_dataset | Total Dataset |
| calc_formula_keys_total_dataset_desc | Unified Profiles + Profiles + Your Related Data |
| calc_no_data360_items_configured | No Data 360 items configured. |
| calc_no_items_configured | No items configured. |
| calc_customer_facing_agents | Customer-facing Agents (Consumption based) |
| calc_employee_facing_agents | Employee-facing Agents (Seat based) |
| calc_employee | Employee Facing |
| calc_agent_facing | Agent Facing |
| calc_customer | Customer Facing |
| calc_data360_enhancements | Data 360 enhancements |
| calc_seats_suffix | seats |
| calc_show_formulas | Show formulae |
| calc_hide_formulas | Hide formulae |
| calc_show_formula_keys | Formula keys |
| calc_hide_formula_keys | Formula keys |
| calc_are_you_sure | Are you sure? |
| calc_delete_use_case_message | Deleting the use case will lose all the information you entered. |
| calc_cancel | Cancel |
| calc_generate_unique_url | Generate my Unique URL |
| calc_save_estimation_description | The calculator will generate an obscure, but publicly accessible URL. Anyone with the public share link will be able to access and update your estimate. |
| calc_continue | Continue |
| calc_estimate_saved_successfully | Your Estimate has been saved successfully. |
| calc_last_update | Last update: |
| calc_public_share_link | Public share link |
| calc_copy_link_description | Copy and save or bookmark this link for your records. You must use the link below to retrieve or share your estimate. This link will expire after 1 year. |
| calc_copied | Copied! |
| calc_copy | COPY |
| calc_add_data360_use_case | Add Data 360 Use Case |
| calc_data360_use_case | Data 360 Use Case |
| calc_use_case_fallback | Use Case |
| calc_no_products_configured | No products configured yet. |
| calc_reset_calculator | Reset calculator |
| calc_no_use_cases_configured | No use cases configured yet. |
| calc_no_templates_configured | No templates configured yet. |
| calc_flex_credit_pricing_report | Flex Credit Pricing Report |
| calc_download_report | Download Report |
| calc_back_to_estimation | Back to estimation |
| calc_pie_chart_aria_label | Dynamic pie chart |
| calc_download_back_to_estimation | ← Back to estimation |
| calc_download_report_heading | Download your custom Flex Credit Pricing Report. |
| calc_export_report_heading | Export your custom Flex Credit Pricing Report. |
| calc_download_report_intro | Let’s break down your pricing estimate across Agentforce and Data 360. |
| calc_download_report_details | Download your report for details on the first year using products on the Flex Credit: |
| calc_download_report_item1 | Combined pricing overview for Agentforce and Data 360 |
| calc_download_report_item2 | Pricing estimate breakdown by product use case |
| calc_download_report_item3 | Calculation breakdown |
| calc_download_questions_help | Questions? We’re here to help. Call us at |
| calc_download_form_heading | Fill out the form to download your report. |
| calc_first_name | First name |
| calc_last_name | Last name |
| calc_job_title | Job title |
| calc_email | |
| calc_phone | Phone |
| calc_phone_prefix | +1 |
| calc_phone_placeholder | Phone number |
| calc_country_region | Country/Region |
| calc_questions_comments | Questions/Comments |
| calc_required | Required |
| calc_privacy_text | We value your privacy. To learn more, visit our |
| calc_privacy_statement | Privacy Statement |
| calc_recaptcha_text | This site is protected by reCAPTCHA and the Google |
| calc_privacy_policy | Privacy Policy |
| calc_recaptcha_and | and |
| calc_terms_of_service | Terms of Service |
| calc_recaptcha_apply | apply. |
| calc_save_estimation_heading | Save your custom Flex Credit pricing estimate |
| calc_save_estimation_subtitle | Get a shareable link to your tailored pricing estimate for Agentforce and Data 360. |
| calc_save_estimation_details | Save your estimate to receive a unique URL for easy access and collaboration: |
| calc_save_estimation_item1 | Share with your team: Send your unique link to stakeholders to view or edit the estimate. |
| calc_save_estimation_item2 | Refine your numbers: Anyone with the link can update inputs as your business needs evolve. |
| calc_save_estimation_item3 | Full pricing transparency: View your year-one estimate across Agentforce and Data 360. |
| calc_save_estimation_item4 | Detailed breakdown: Refer back to see exactly how your Flex Credit estimates were calculated. |
| calc_save_form_heading | Generate my Unique URL for my estimation |
| calc_get_public_link | Get public link |
| calc_estimate_ready_to_share | Your estimate is ready to share. |
| calc_copy_link_instruction | Copy your unique link below to save your progress or collaborate with your team. |
| calc_copy_link_note | Note: Anyone with this unique link can view and update your pricing breakdown. |
| calc_copy_public_link | Copy public link |
| calc_legal_disclaimer | The results of this tool are provided for illustrative purposes only to help you consider Agentforce and Data 360 as business solutions and should not be relied upon. These estimates are based on the inputs provided and do not constitute a guarantee, price lock, or formal commitment regarding actual costs. Actual Agentforce and Data 360 credit consumption may vary based on individual architectural design, data requirements, and specific technical configurations. Actual costs are subject to change based on the final scope of the business solution and data processing needs. All calculations are performed in US dollars unless otherwise noted. |
| calc_pdf_header_subtitle | Combined product estimation report |
| calc_pdf_header_description | View your combined product pricing estimation for one year. |
| calc_pdf_your_agentforce_cost | Your Agentforce Cost: |
| calc_pdf_your_data360_cost | Your Data 360 Cost: |
| calc_pdf_agentforce_bullet1 | Automate routine tasks across every department, freeing employees to focus on high-value, strategic work that drives growth |
| calc_pdf_agentforce_bullet2 | Increase customer satisfaction with instant, accurate responses 24/7 across every channel customers prefer |
| calc_pdf_agentforce_bullet3 | Adapt quickly to changing business needs with customisable agents that continuously learn from your workflows and processes |
| calc_pdf_data360_bullet1 | Scale coaching with autonomous role-play facilitation, based on deal stage to practise pitching, handling objections, and negotiation |
| calc_pdf_data360_bullet2 | Get personalised feedback with insights, areas of improvement and actionable next steps to advance deals grounded in CRM data |
| calc_pdf_product_data360_overview | Data 360 Overview |
| calc_pdf_product_agentforce_overview | Agentforce Overview |
| calc_pdf_customer_facing_agent | Customer-facing Agents (Consumption based) |
| calc_pdf_employee_facing_agent | Employee-facing Agents (Seat based) |
| calc_pdf_agentforce_templates | Agentforce Templates |
| calc_pdf_you_added_1 | You added |
| calc_pdf_you_added_2 | Agents: |
| calc_pdf_agent_description_1 | credits and |
| calc_max_deal_title | Looks like you’ve reached your calculation limit. |
| calc_max_deal_message_part_1 | Some of the products you estimated are exceeding the limit. Please edit the |
| calc_max_deal_link_agentforce | templates |
| calc_max_deal_link_data360 | use cases |
| calc_max_deal_message_part_2 | to get your estimation or |
| calc_max_deal_link_specialist | contact a specialist |
| calc_max_deal_message_part_3 | for a more accurate estimate. |
| calc_contact_specialist | contact a specialist |
| calc_share_form_heading_left | Access your custom Flex Credit pricing estimate. |
| calc_share_form_subtitle | Whether you want to dive into the details now or share them with your team later, we’ve got you covered. |
| calc_share_form_complete | Complete the form to unlock your personalised estimate for Agentforce and Data 360: |
| calc_share_form_item1 | Get a detailed PDF breakdown of your year-one pricing and product use cases. |
| calc_share_form_item1_bold | Download your report |
| calc_share_form_item2 | Generate a shareable URL to revisit, share, or update your estimate at any time. |
| calc_share_form_item2_bold | Get your unique link |
| calc_share_form_item3 | Anyone with your unique link can adjust inputs to refine your business calculations. |
| calc_share_form_item3_bold | Collaborate with ease |
| calc_share_form_item4 | View a full breakdown of how your Flex Credits are calculated across your selected products. |
| calc_share_form_item4_bold | See the maths |
| calc_share_form_questions | Questions? Our experts are ready to help. |
| calc_share_form_call_us | Call us at |
| calc_share_form_form_heading | Fill out your contact info to share your estimation. |
| calc_share_form_submit_button | Continue to export your report |
| calc_enhance_agents_with_data360 | Enhance Agents with Data 360 |
| calc_enhance_warning_message | You can find this estimation under the Data 360 tab in your Estimate Dashboard. |
| calc_waterfall_section_title | Flex Credit Price Estimate Waterfall |
| calc_waterfall_section_description_bold | Scale adoption confidently with pricing that rewards growth |
| calc_waterfall_section_description | As your usage grows, your rate of credit consumption automatically goes down. |
| calc_total_price_tooltip_customer_facing | Customer facing agents include an assumption of 10% sandbox credit use. |
| calc_estimation_waterfall_title | Price Estimate Waterfall |
| calc_estimation_waterfall_subtitle | Calculation for the first year |
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