A Cup of Inspiration

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Melbourne (Thursday, 23 February)

The Digital cafe is all about taking your business to the next level. Join industry peers and let visionary thought leaders and customer speakers take you on a journey to connect with your customer in a whole new way.

Joining us will be Lucy Brindley, an enthusiastic mobile industry professional with extensive experience and deep understanding of the Australian business landscape. In this session, Lucy will share her insights of how to engage customers and deepen customer loyalty in the mobile-first mindset.

Lucy Brindley
Head of Mobile, Marketing Cloud, Salesforce APAC

As the Head of Mobile at Salesforce Marketing Cloud. Lucy's passion is for all things mobile and in making our customers successful. With over 10 years experience in the mobile business, she has propelled Marketing Cloud to be an industry leader in Mobile strategy, and has delivered double digit return-on-investment for our customers across multiple campaign types.

Filip Eldic
Co-Founder and Executive Director, Bluedot Innovation

Filip Eldic is one of the Founders of Bluedot Innovation and as an Executive Director leads the company’s R&D program. Due to his work with Bluedot and other successful location-based apps he has been recognized in Forbes 30 under 30 in Technology. Filip comes from a background in IT, financial services, economics and international relations.

Session Overview

Omnichannel loyalty marketing is the powerful confluence of the physical and digital worlds that address the challenges faced by consumers and brands. And, when coupled with location-based technologies, accurate data and engagement methods can deliver amazing results for customer engagement.

So how do you leverage this to increase customer loyalty?

Join mobile expert, Lucy Brindley, and Filip Eldic, Co-founder and Executive Director of Bluedot Innovation, where they will be discussing how businesses can leverage location marketing technology and use data to drive more engaging customer experiences and increase customer loyalty.


  • 8:00am - 8:30am Registration, Breakfast & Networking


  • 8:30am - 9:15am The Future of Marketing In a Mobile World


  • 9:15am - 9:45am Q&A & Networking


Thursday, 23 February 2017
Federation Square, Melbourne
What matters most to your customers?
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Melbourne (Thursday, 23 February)