Belinda is an accomplished senior marketing professional with 20 years international experience in delivering integrated marketing strategies in the entertainment, retail, hospitality and tourism industries, across brands such as Hoyts, 20th Century Fox and Tourism New Zealand.
With a specialty in digital marketing, Belinda now works as part of a Salesforce strategic consultancy group who work with companies across all business verticals to unlock the moments of value that exist throughout their journey with their customers. By understanding every customer interaction, the team delivers repeatable and scalable customer solutions that drive business objectives, and help to achieve long lasting connections with their customers.
Artificial Intelligence is truly everywhere - whether it’s Spotify using machine learning to give us a better playlist, or Apple using natural language processing to make Siri everyone’s assistant. Without even realising, AI has made customers expect faster, smarter, more personalised engagement with brands.
But delivering on these expectations is challenging. With more channels to monitor, more sources to manage and more data to make sense, how can marketers deliver the experience their customers demand?
In this Digital Cafe session, Belinda Johnson, Principal Business Consultant from Salesforce Marketing Cloud, will explore how marketers can embark on an AI enabled journey to build smarter customer engagements without consuming huge budget and resource.