Digital Café Series

A Cup of Inspiration

ROI, marketing performance and data: proving and maximising the value of every interaction

Our Digital Café series has come to and end for May. Please check back for future events!


Today’s marketers face a whole different landscape than their predecessors. Top marketers are able to turn data into insights, fuelling the marketing performance of every campaign and maximising the value of every interaction.

Do you know which campaigns are delivering leads and ROI? Do you know where budget is being wasted?

The fifth edition of the State of Marketing research report reveals that marketing tactic ROI is among the top five metrics of success for Australian marketers, but that only 46% have a clear view of the data that fuels these insights.



Jo Gaines
AVP Sales, Salesforce


Jo Gaines has spent over 20 years working for and with technology and media companies. Since 1999, she has worked for various companies and networks, including Krux, CBS, Yahoo, Kidspot, Sensis and Salesforce. As Managing Director, JAPAC, for Salesforce Data & Audiences, Jo leads the company’s business development and marketing efforts.

Speaker for both Melbourne and Brisbane


Jonathan Despinidic
Consultant, Founder, Entrepreneur


Jonathan Despinidic is an entrepreneurial and results driven leader with experience across the digital media industry from early stage startups to large media corporations. This experience has given him a wide variety of skills across sales, operations, technology, business management and commercialisation.

Speaker for both Melbourne and Brisbane


Philip Zohrab
Chief Data Officer, Dentsu Aegis Network ANZ


A specialist in digital and data-driven marketing for nearly 20 years, Philip works with major publishers and advertising agencies, as well as his own businesses, working with major local and global brands to extract maximum value from their advertising investment. He is an experienced trainer, speaker, consultant, and manager. Philip also has experience growing an idea to a big team several times over. Specialities: Leadership, Marketing, and Data (governance/management/analytics/visualisation).

Speaker for Melbourne only


Amanda Nazar
Group Manager, Digital Marketing, Telstra


Accomplished data-driven marketing manager with experience in developing and executing strategy, and managing direct and indirect cross-functional teams to deliver large scale organisational objectives. Experienced at implementing personalisation and digital transformation in enterprise scale businesses.

Speaker for Melbourne only


Clinton Hearne
Head of Marketing, Travel Money Group


Bio coming soon.

Speaker for Brisbane only


Ben Stevens
Head of Customer Marketing, Ladbrokes


Ben builds high performing teams who analyse customer data to drive engagement using best of breed marketing technology.

Speaker for Brisbane only


Marika Wieriks
Digital Direct Marketing Manager, Flightcentre


Marika is the Direct Marketing Manager for Flight Centre brand, and has specialised in email marketing for 5 years. While working across multiple brands within Flight Centre Travel Group in that time, she has been involved in a number of layers of email marketing ranging from data architecture and process automation, to EDM design, building, testing and insights. She is passionate about data driven marketing and optimising performance and efficiency.

Speaker for Brisbane only

Session Overview

Join us at our upcoming Digital Cafe, where we will have an informative discussion covering marketing performance, data management and how leading brands are using both to deliver and track marketing value, increasing the effectiveness of campaigns.
Registration, Breakfast & Networking
ROI and Campaign Attribution Presentation
Q&A and Networking




Monday, 6 May 2019
Federation Square, Melbourne VIC 3000
See Map


Thursday, 9 May 2019
Blackbird Bar & Grill
Riverside Centre, 123 Eagle St, Brisbane City QLD 4000
See Map

Salesforce Digital Cafe Series

The Digital Café series is back, and it’s all about taking your business to the next level. Join industry peers and listen to thought leaders and customer speakers to inspire your marketing, create 1:1 customer journeys and get an unfair advantage for your business.


Questions? We’ll put you on the right path.

Ask about Salesforce products, pricing, implementation, or anything else. Our highly trained reps are standing by, ready to help.