Chris O’Hara leads product marketing for the Salesforce DMP. Chris is a leading subject matter expert on data driven marketing, and one of the leading experts in the space. His widely-read monthly column in AdExchanger and annual Econsultancy whitepapers cover the marketing and advertising technology worlds, focusing on how enterprises are winning with a data-driven approach to marketing. Prior to his marketing role, Chris led the US Sales team and Data Strategy practice group at Krux (now Salesforce DMP), where he led engagements with L’Oreal, Heineken, Campbell Soup Company, Coca-Cola, and many others.
Chad leads the Asia Marketing team and Salesforce's Digital Marketing function in Asia Pacific. Over the past 3 years, digital marketing has been key to the meteoric growth of Salesforce in the region.
To achieve this growth, Chad and his team have transformed the digital marketing function. They've implemented 5 new digital marketing technologies and launched a portfolio of new digital tactics. Chad has transitioned the marketing function in Asia to a customer-centric and integrated approach and has achieved radical growth as a result.
Chad joined Salesforce with over 10 years experience in the Tech marketing and Publishing industries having led marketing communications, product and industry marketing. His most recent role prior to Salesforce included leading Digital marketing, Data Strategy and CRM for a Fortune 500 company in Australia.
With 3.5 billion people online today and ~6.4 billion connected devices - how do you reach your customers?
Connecting with customers who have created a relationship with your brand is powerful, but that is only 5-10% of many marketers’ data. What about the 90% of consumers who never authenticate on a website, sign up for an e-mail, or have yet to purchase?
This session explores how brands can power a data-driven approach by unifying data across the entire customer experience and connect it to digital advertising. Join Chris O’Hara, Head of Global Marketing for the Salesforce DMP (previously Krux), to learn how to make sense of and apply insights from the large volume of data marketers have.