Marketing is in the midst of a revolution – with analytics driving decisions around messaging and audience selection, its important to understand how data is affecting B2C customer interactions. In this Digital Cafe session, learn how Salesforce marketing solutions combined with the Google Analytics platform can deliver a more engaging and customised experience. Understand how to maxmise your media spend by targeting the right audience at the right time with the right message delivering higher conversion outcomes.

Join us for our Winter Digital Cafe breakfast event with Google and learn how you can leverage the GA360 with the Salesforce's marketing platform to deliver a richer more personalised experience. The combined power of Google Analytics 360 and Salesforce will deliver complete customer engagement analytics, empowering marketers to understand behaviour and drive relevant interactions across channels, at an unprecedented scale. Learn how these turnkey integrations will help marketers drive smarter engagement from awareness all way through conversion and retention.

 
 
 
 

Speaker for Melbourne only

Jo Gaines has spent over 20 years working for and with technology and media companies. Since 1999, she has worked for various companies and networks, including Krux, CBS, Yahoo, Kidspot, Sensis and Salesforce. As Managing Director, JAPAC, for Salesforce Data & Audiences, Jo leads the company’s business development and marketing efforts.

 
 
 
 
Paulo is the Industry Head of DoubleClick in AUNZ, where he leads a team working with advertisers and their agencies to more effectively create, manage and grow high-impact digital marketing campaigns.
 
 
 
 
As a founding partner of Lens10, Michelle is an experienced Digital Analyst, certified in both Google Analytics and Adobe Analytics and highly knowledgable across all digital analytics tools.
 
 
 
 
Jane is the Head of Customer Marketing and direct sales at MYOB. She is responsible for driving direct customer acquisition and marketing support to for customer retention and growth across their practice and partner clients.
 
 
 
 

Speaker for Sydney only

Tina Rozul is a Senior Product Marketing Manager at Salesforce Marketing Cloud and has been with Salesforce for 6+yrs. She's worked across Martech's Fortune 100 companies across North America, EMEA and APAC. She has a passion for international marketing and using technology to help businesses be successful. Tina is a co-host of the award winning Marketing Cloudcast. When she's not inspiring fellow marketers you can find her training for her next Ironman or traveling to a new country on her bucket list.

 

Marketing is in the midst of a revolution – with analytics driving decisions around messaging and audience selection, its important to understand how data is affecting B2C customer interactions.

In this Digital Cafe session, learn how Salesforce marketing solutions combined with the Google Analytics platform can deliver a more engaging and customised experience. Understand how to maxmise your media spend by targeting the right audience at the right time with the right message delivering higher conversion outcomes. 

Registration, Breakfast & Networking
Be Better Together - Leveraging your analytics and marketing platforms for Sharper Customer Interactions
Q&A & Networking
 
Thursday, 2 August 2018
Zinc, Federation Square, Melbourne
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Thursday, 9 August 2018
Establishment Ballroom, 252 George St, Sydney
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Ask about Salesforce products, pricing, implementation, or anything else. Our highly trained reps are standing by, ready to help.