Agenda

Registration begins from 8:30 a.m. and will be open all day.

Discover the transformative power of AI in contact centres to help deliver elevated, connected customer experiences. Service leaders are under increasing pressures to do more, with less. The future of service sees humans & AI working together to deliver effortless service without the extra cost, freeing up human capacity to focus on the conversations that really matter.

Join us to learn about the impact of AI and autonomous agents on customer service and how to get started with high-value use cases.

Learn how Nonprofits are leveraging Agentforce and volunteer networks to extend their reach, strengthen community engagement, achieve fundraising success and drive meaningful impact.

Join us to learn the latest announcements from Education Summit, and how they’ll support you transforming both the student and staff experience with agentic capabilities.

Get ready for a keynote that sparks change and propels innovation. Join us to explore a bold vision for public impact, paired with a practical roadmap for your institution. Discover how to navigate AI Assurance Frameworks, hear success stories from Government, Health, Education and Nonprofit and see live demos of technology built for your mission.

Join us for morning tea following the keynote.

Stretched teams. Fragmented data. Rising constituents' expectations. See how Agentic Marketing and AI help public sector, education and nonprofit organisations connect channels, anticipate needs, and deliver more in days, not months.

Learn from the direct experiences of Nonprofit organisations as they navigate digital transformation to attain peak success and foster significant, enduring change.

Unveiling The Trust Imperative 5.0, Salesforce and BCG unpack new global and local insights to move from theory to execution. Discover a practical framework and best practices for responsible, agentic implementation.

Discover how leading Australian universities are using AI agents to eliminate administrative bottlenecks - accelerating enrolment, unlocking data, and transforming the student experience.

Transform fragmented data into a trusted context engine. Join Mulesoft, Tableau, Data 360 and Informatica to learn how to modernise legacy systems and build secure, compliant pipelines - the foundation for successful AI readiness.

Protect sensitive data with security built into Salesforce. See how native tools help public sector organisations stay compliant while preparing for secure, AI-ready innovation.

Join us to explore the global standard for digital readiness. Learn to benchmark project success across Leadership, Trust, and Experience to deliver better, agent-enabled public outcomes.

MIT research shows 95% of AI pilots fail. Join us to learn a global framework for de-risking Agentforce implementations - focusing on culture, process, and change management. We'll be sharing global and local insights and lessons-learned on moving Agentforce from POC to production.