The Agent-First B2B Marketer: Humans, Agents, and Platforms in Action

What was groundbreaking last year is now just the starting line. This exclusive showcase will bring you up to speed on how B2B businesses are already collaborating with trusted marketing AI agents today, and feature the latest product innovations and use cases fresh from Dreamforce.

Join us to discover how trusted AI agents, expanded functionalities, and unified data empower your team to offload manual tasks, personalise campaigns in seconds, and scale your marketing automation experience like never before.

In this session, we will cover:

• Inside Agentforce Marketing: A live demonstration of the newest AI and automation capabilities across Marketing Cloud Advanced.
• AI in Action: Real-world use cases showing how trusted AI agents operate inside governed workflows to build, optimise, and execute campaigns alongside your team.
• Your Activation Blueprint: Clear, practical guidance on how to activate Agentforce Marketing within your existing Salesforce ecosystem today.