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Getting Started with AI: Use Cases, Data Readiness, and What to Do First

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Making AI work for your business takes more than the right tools—it requires a clear plan, trustworthy data, and the right internal alignment. Join Irina Gutman, Global AI Practice Leader, and Tom Burre, one of Salesforce’s CTOs in our newest role focused on AI strategy and innovation, as they share how top organizations are moving from vision to execution with a focus on practical, scalable steps.


In this fireside chat, you’ll learn:

- How to define your first AI use case and build a scalable AI roadmap

- Why data maturity is critical—and how to know if you’re ready

Practical strategies for responsible AI adoption, from governance to human-AI collaboration

- You’ll leave with a clearer picture of what to prioritize—and how to confidently get started.



Featured Speakers:

Irina Gutman, RVP, Global AI Practice - Professional Services, Salesforce

Tom Burre, Director, Portfolio Services, Salesforce

Liz Gilmore, Corporate Marketing Senior Manager, Salesforce

Featured Speakers

Irina Gutman
Salesforce

Irina Gutman

VP, Forward Deployed Engineering
Salesforce
Tom Burre
Salesforce

Tom Burre

Director, Portfolio Services
Salesforce
Liz Gilmore
Salesforce

Liz Gilmore

Customer Engagement, Senior Manager
Salesforce