Marketing Cloud 2026 Winter Release: Drive Growth with Smarter Data and Agents That Act

Join product experts for an inside look at the Marketing Cloud 2026 Winter Release and discover how new agentic capabilities can help turn marketing into a goal-driven, intelligent engine. In this session, you'll hear how new capabilities streamline planning, content creation, multi-channel execution and real-time optimisation, while keeping marketers in control with trusted data, brand guardrails and clear business goals.

Key takeaways:

• See how agents can work toward marketer-defined goals, support planning and budget decisions, and help teams carry strategy through to execution.
• Learn how to create personalised, on-brand content and run campaigns that respond to customer context and performance in real time.
• Uncover proactive tools for data governance, sender deliverability monitoring and automated budget reallocation to help protect and maximise ROI.
• See how new portability features and headless capabilities allow you to seamlessly bring your existing assets into next-generation workflows.