Custom AI Builders
Create tailor-made experiences into the daily flow of work with AI that you can customise and manage directly in your CRM. Use custom AI builders to power relevant customer and employee interactions.
Build your custom AI experience today.
Deliver highly customisable experiences with AI builders.
Einstein Copilot Studio
Build and extend your custom AI assistants.
- Customise Einstein Copilot; your trusted, AI-powered coversational assistant with prompts, skills, and AI models
- Build an employee-facing copilot to help with domain-specific tasks to close sales deals faster and streamline customer service
- Configure your copilot for use across consumer-facing channels like websites, chat, Slack, WhatsApp, or SMS
Prompt Builder
Create, manage, and infuse prompts with dynamic CRM data to steer AI.
- Define prompt templates, test your output, and easily configure parameters
- Use merge fields and dynamic grounding through Flow and Apex to enrich prompts with customer context
- Bring single-click generative AI assistance to supported experiences across the Customer 360
Skills Builder
Equip Einstein Copilot with a menu of actions that it can mix and match based on your customer's needs.
- Build and extend Einstein Copilot to steer AI models based on your instructions and your data
- Safely train Einstein Copilot to call an API, run a Flow, and perform complex calculations across your business
- Build your own assistant with custom skills, Apex code, and your unique prompts
Model Builder
Seamlessly integrate your preferred predictive and generative partner AI models.
- Equip Einstein Copilot with more accurate insights and content using real-time data in Data Cloud
- Build and deploy AI models from leading ML and LLM platforms
- Activate your custom AI across the entire Salesforce platform
Complete your Customer 360 AI solution.
Artificial Intelligence
Start your trusted AI journey ASAP with data, analytics, and automation.
Sales AI
Sell faster with trusted AI for sales built directly into your CRM.
Customer Service AI
Deliver personalised experiences and save time with AI built directly into your CRM.
Einstein Trust Layer
Power secure AI that is relevant to your customers while keeping their data safe.
Get the most out of AI builder with trusted partners on AppExchange.
Learn new skills with free, guided learning on Trailhead.
Hit the ground running with AI builder tips, tricks, and best practices.
Ready to take the next step with the world's #1 CRM for AI?
Talk to an expert.
Tell us a bit more so the right person can reach out faster.
Stay up to date.
Get the latest research, industry insights, and product news delivered straight to your inbox.
Custom AI FAQ
AI builders allow you to fully customise your customer and employee experience. They give teams the power to build, extend, and manage functionality of AI models based on your specific business needs.
Salesforce includes a suite of low-code AI builders native to our platform, meaning that any team can use clicks instead of custom ML code to customise Einstein. Create bespoke actions, tailor AI prompts, and use the AI models your team prefers.
Custom AI helps you define and take control of the experience your users have with AI in your business by creating specific jobs to be done and managing how they are executed.