The Power of Customer Feedback in B2B
In B2B business, the voice of your customer (VoC) can provide a crucial competitive advantage as the B2B space goes increasingly digital.
Andy Peebler is vice president of B2B commerce at Salesforce. He guides the strategy for B2B commerce at Salesforce, including product and surrounding ecosystem, go-to-market alignment and thought leadership with customers and industry stakeholders. Prior to Salesforce, Andy was EVP of strategy and an investor at CloudCraze, the B2B commerce company acquired by Salesforce in 2018.
In B2B business, the voice of your customer (VoC) can provide a crucial competitive advantage as the B2B space goes increasingly digital.
As a CIO, you play a leading role in your company’s digital shift to ecommerce. But, before you head into your ecommerce implementation, here’s what you need to know.
The ability to provide streamlined experiences is becoming a critical competitive factor. Depending on your own readiness and the needs of your buyers, it might be time to invest in a digital commerce platform.
Most effective B2B commerce programs feature a digital self-service model. And not coincidentally, digital self-service has the potential to align well with your organization’s CRM.
One of the benefits of an ecommerce solution is that a larger platform allows vendor consolidation within an IT stack so that you can focus on a few strategic partners.
If you're considering switching to a new ecommerce platform, avoid common pitfalls with these best practices to lead you to a faster and smoother migration.
Here are our recommendations for whether you should choose headless commerce, declarative solutions, or ecommerce templates when building your ecommerce architecture.
Global expansion can bring a wealth of growth opportunities. With new markets come new customers, fresh talent, and diversification opportunities. Here are a few things B2B commerce should consider.
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