Caylin White

Editorial Lead and Growth Manager

My Background

Caylin is the Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.

My Expertise

SEO-led content for Salesforce industries such as Sales, Service, Marketing, Commerce, Retail, Financial Services, and Small Business.

When I'm Not Writing ...

I can be found hanging out at the beach with my husband and rescue puppy, providing guided meditations or writing my next novel.

Illustration of helpdesk software and a small business user with an AI chatbot saying 24 hours.

February 3, 2026

Find affordable helpdesk tools with AI — yes, it's possible.

Attendees at Dreamforce watching a presentation on stage.

February 3, 2026

We've compiled a list of small business-focused events for the next year to help you stay ahead of the curve.

Illustration of four pathway arrows going toward the same point to the right in multicolor.

February 2, 2026

Learn product, price, place and promotion of the marketing mix. Let's go.

Illustration of a small business owner, holding a giant pencil and a bullet target with a bullseye on a paper with Mission Statement on it. Yellow background.

January 30, 2026

Learn how to craft a mission statement that captures your business, with this quick guide.

Top left corner of the Semrush website against a purple background.

January 29, 2026

Connect your SEO tools to your CRM to experience the full power of customer data.

Datablazers in circles on a blue background with Astro wearing a datablazer hoodie.

January 28, 2026

Learn what it means to be a Datablazer through the lens of a successful small business owner.

illustration showing email marketing campaigns for small business owners

January 27, 2026

Stop running email experiments that waste your time — here are five nurture journeys your lean team can build now.

Illustration of Small business owners taking free online courses for skill enhancement.

January 27, 2026

These free online courses can transform your small business into an empire — so you can make 2025 the best year yet.

Slack and Salesforce app icons are seen on an iPhone screen.

January 27, 2026

Connect your sales team with Slack to close deals smarter and faster.

Illustration of the Slack icon on a mobile phone with a small business awning and a magnifying glass hand.

January 23, 2026

Here’s how your small business can use Slack to boost your customer service team's productivity.

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