Caylin White, Author - Salesforce

My background

Caylin is the Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.

My expertise

SEO-led content for Salesforce industries such as Sales, Service, Marketing, Commerce, Retail, Financial Services, and Small Business.

When I'm not working

I can be found hanging out at the beach with my husband and rescue puppy, providing guided meditations or writing my next novel.

Caylin's latest articles

Young millennial worker packing Christmas gift boxes for clients, family small business.

Blog

10 Small Business Holidays That Make a Big Impact

Holidays dedicated to small businesses can boost revenue and build lasting customer loyalty throughout the year.

Customer Journey Map Visualized as a Glowing Pathway with icons on a black background.

Blog

Simple Ways to Optimize Customer Touchpoints for Sales Growth

Learn how to map every interaction to build stronger relationships and grow your small business faster.

BigCommerce app on an ipad emphasized with a magnifying glass.

Blog

7 BigCommerce Alternatives For Small Business

These BigCommerce alternatives can help your small business sell more, fast.

Investor, tablet and black man in workplace, reading and website blog for economy news.

Blog

Top 7 Financial Blogs For Small Business Owners

Make better financial decisions with this curated list of blogs tailored specifically for your growing business.

Pinterest app on the smartphone screen on wooden background with a computer beside it

Blog

Pin It: Use Pinterest To Power Your SMB

Find out how growing businesses are using Pinterest as a marketing power tool.

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