Caylin White, Author - Salesforce

My background

Caylin is the Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.

My expertise

SEO-led content for Salesforce industries such as Sales, Service, Marketing, Commerce, Retail, Financial Services, and Small Business.

When I'm not working

I can be found hanging out at the beach with my husband and rescue puppy, providing guided meditations or writing my next novel.

Caylin's latest articles

Mixed-races of three pretty young girls friends sitting in clothes store and trying a purse before purchasing.

Blog

What’s the ‘Try Before You Buy’ Experience? How It Works, Plus Tips (2026)

Learn how growing businesses use the ‘try before you buy’ experience to grow sales through personalized shopping journeys.

Three paper plane arrow illustrations with teal triangles on a gradient blue background, signifying a newsletter.

Blog

7 Tips to Create a Clickable Newsletter (With or Without AI)

Build an email newsletter campaign that grabs more attention.

A series of arrow blows around a circuit with AI in the middle on a purple background.

Blog

AI Adoption For Startups: Ready Your Team for the Fast-Track

These AI adoption tips will help your team understand how easy it is use smart tools.

African american women shaking hands with man celebrating success, with a crowd of customers around, signifying customer trust in an office setting.

Blog

Customer Trust in An AI World: If You Build It, They Will Come

Learn how your SMB can win long-term loyalty by being open about your smart tools.

Salesforce Connections event showing a woman getting hands-on experience with a Salesforce admin to build marketing campaigns and workflows with AI and automation.

Blog

Connections for Small Business: Hands-on Learning for Marketers

Learn how Salesforce Connections sessions will help build AI strategies and skills for every marketer.

Sachin Shenolikar

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