Caylin White, Author - Salesforce

My background

Caylin is the Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.

My expertise

SEO-led content for Salesforce industries such as Sales, Service, Marketing, Commerce, Retail, Financial Services, and Small Business.

When I'm not working

I can be found hanging out at the beach with my husband and rescue puppy, providing guided meditations or writing my next novel.

Caylin's latest articles

A SMB owner making a video at a desk with a smartphone, tripod and computer.

Blog

Video Marketing For Small Businesses And Startups (Free Tips And Tools)

What if video marketing wasn't overwhelming for your business? Let’s make that happen.

Sachin Shenolikar

Illustration of Slack and CRM dashboards side by side, and confetti on a multi-pastel background.

Blog

How To Use Slack and CRM Together for Small Businesses

Using Slack and Salesforce CRM together makes it easier to win new business. Here’s how.

A diverse group of runners celebrates by taking a joyful selfie after completing a race. They're dressed in athletic wear with race numbers, capturing a moment of triumph and unity on a sunny day.

Blog

Tips For Small Team Wellness (With AI)

Find out how you can keep your team happy and prioritize their wellbeing with these top tips.

Illustration of an icon button of the dark mode feature sliding on against a night sky background with blue and purple.

Blog

Salesforce Is Going Dark: How to Activate Dark Mode

Dark mode (beta) is here! Give your Salesforce experience a new look.

Hsiao-Ching Chou

Morning light on desk computer and coffee cup.

Blog

9 Morning Habits of Successful Business Owners

Start you business day off right, with these top morning habits.

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