Caylin White

Editorial Lead and Growth Manager

My Background

Caylin is the Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.

My Expertise

SEO-led content for Salesforce industries such as Sales, Service, Marketing, Commerce, Retail, Financial Services, and Small Business.

When I'm Not Writing ...

I can be found hanging out at the beach with my husband and rescue puppy, providing guided meditations or writing my next novel.

Illustration of four pathway arrows going toward the same point to the right in multicolor.

February 2, 2026

Learn product, price, place and promotion of the marketing mix. Let's go.

Illustration of a small business owner, holding a giant pencil and a bullet target with a bullseye on a paper with Mission Statement on it. Yellow background.

January 30, 2026

Learn how to craft a mission statement that captures your business, with this quick guide.

Top left corner of the Semrush website against a purple background.

January 29, 2026

Connect your SEO tools to your CRM to experience the full power of customer data.

Datablazers in circles on a blue background with Astro wearing a datablazer hoodie.

January 28, 2026

Learn what it means to be a Datablazer through the lens of a successful small business owner.

Illustration of Small business owners taking free online courses for skill enhancement.

January 27, 2026

These free online courses can transform your small business into an empire — so you can make 2025 the best year yet.

Slack and Salesforce app icons are seen on an iPhone screen.

January 27, 2026

Connect your sales team with Slack to close deals smarter and faster.

Illustration of the Slack icon on a mobile phone with a small business awning and a magnifying glass hand.

January 23, 2026

Here’s how your small business can use Slack to boost your customer service team's productivity.

Illustration of a small team using customer feedback with icons, stars, and apps across a blue background and the font ‘feedback’.

January 20, 2026

Gather customer data into clear, actionable business strategies.

Excited call centre agents, fist bump and celebrating deal, promotion and sale from above in office.

January 16, 2026

Learn how startups are turning first-time buyers into long-term partners.

Illustration of several speech bubbles in color on a blue background simulating team communication.

January 13, 2026

Learn how to build a communication strategy that keeps your team informed, engaged, and creates a culture where employees feel heard.

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