Caylin White, Author - Salesforce

My background

Caylin is the Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.

My expertise

SEO-led content for Salesforce industries such as Sales, Service, Marketing, Commerce, Retail, Financial Services, and Small Business.

When I'm not working

I can be found hanging out at the beach with my husband and rescue puppy, providing guided meditations or writing my next novel.

Caylin's latest articles

A man and woman sit at a desk looking at opportunity management software on two computer screens.

Blog

10 Ways Opportunity Management Software Improves Sales Performance

An opportunity management tool might be the simplest upgrade you make this year.

A blue paper ripped with white underneath, showing the font “What’s your story?” typed out.

Blog

Storytelling in the AI Era: Bring Authenticity Back to Your Marketing

In a world flooded with AI-generated content, your most powerful marketing tool is the one thing no algorithm can replicate — your story.

An illustration of lead magnets with a hand in a computer and oversized magnet with three silhouetted leads, on a teal background.

Blog

15+ Lead Magnet Ideas For Your New Gig

From free templates to AI-powered quizzes, here's a list of lead magnet ideas that help small businesses attract big customers.

An AI agent pointing at an oversized smartphone showcasing a chart with Sales Up on it, next to a white male in a suit on a green background.

Blog

Selling With AI Agents? Here’s What You Need to Know

Are you activating AI SDRs? See how these autonomous tools can help your growing sales teams close more deals.

A woman stands next to an oversized computer showcasing CRM and a man stands next to an AI circuit, showing a comparison between the two.

Blog

What Does CRM Do That AI Can’t?

Why can’t AI just do what CRM does? Good question. Here are some answers for you.

Enter a valid e-mail address

Select your Country

Select a state/province

Select a state/province

Select a state/province

Yes, I would like to receive the Salesforce 360 Highlights newsletter as well as marketing emails regarding Salesforce products, services, and events. I can unsubscribe at any time.

I agree to the Privacy Statement and to the handling of my personal information. In particular, I consent to the transfer of my personal information to other countries, including the United States, for the purpose of hosting and processing the information as set forth in the Privacy Statement. Learn More

I understand that these countries may not have the same data protection laws as the country from which I provide my personal information. For more information, click here.

Please read and agree to the Master Subscription Agreement

By registering, you confirm that you agree to the processing of your personal data by Salesforce as described in the Privacy Statement.

New to Salesforce?

About Salesforce

Popular Links