Caylin White, Author - Salesforce

My background

Caylin is the Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.

My expertise

SEO-led content for Salesforce industries such as Sales, Service, Marketing, Commerce, Retail, Financial Services, and Small Business.

When I'm not working

I can be found hanging out at the beach with my husband and rescue puppy, providing guided meditations or writing my next novel.

Caylin's latest articles

Threads icon and and decal on a mobile phone.

Blog

How to Use Threads For Small Business: Let’s Get Meta

Threads is a real-time, text-based conversational tool that feels like a chat with a good friend.

A business woman sitting at a desk filling out a survey on mobile in an office setting.

Blog

How To Conduct a Business Survey And Make it Impactful

Learn how to gather honest feedback from your customers without spending a fortune on research.

Illustration of a Commerce Crew Trailblazer Kyle Montgomery and Astro on a green background.

Blog

Meet a Commerce Crew Trailblazer for Startups: Building Agentic Ecommerce

Find out how this Trailblazer shares the biggest opportunity startups can't afford to ignore.

A young adult asian man in a florist shop looking at his phone surrounded by various indoor plants.

Blog

Just Text Me. SMS Marketing For Growing Businesses That Want to Scale Fast

Send messages that matter with a strategy built for speed and personal connection.

Sachin Shenolikar

A man and woman recording a podcast in an office setting at a desk with microphones and equipment.

Blog

How to Start a Podcast For Your Startup or SMB

See how starting a podcast can help you grow your brand through authentic storytelling.

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