Caylin White, Author - Salesforce

My background

Caylin is the Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.

My expertise

SEO-led content for Salesforce industries such as Sales, Service, Marketing, Commerce, Retail, Financial Services, and Small Business.

When I'm not working

I can be found hanging out at the beach with my husband and rescue puppy, providing guided meditations or writing my next novel.

Caylin's latest articles

Business woman working with computer while consulting some invoices and documents in the kitchen at home.

Blog

5 Ways to Get Your Invoices Paid In Full

Chasing down unpaid invoices doesn't have to be part of the job — here's how to get paid with the right tools.

Blog

Google Reviews: How to Ask, Respond, and Receive More of Them

Google reviews work for your business around the clock — here's how to make sure they're doing it right.

An illustration of a startup highrise and icons of deal management and a male sales rep using deal management software on a teal background.

Blog

More Wins, Less Admin: Why Startups Need Deal Management Software

Spend less time guessing and more time closing with these deal management tools.

charity, donation and volunteering concept - international group of happy smiling volunteers packing food in boxes

Blog

Starting a Nonprofit For Your Small Business? 6 Steps For a Solid Foundation

From your mission statement to your first donor, here’s how to run a nonprofit for your small business.

Illustration of an AI customer support agent in a computer office setting with a headset on top.

Blog

Scale Customer Support With AI Agents: 5 Service Tips For SMBs

Your customers deserve fast, personal service — here's how AI agents are delivering it.

Allison Williams

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