Caylin White, Author - Salesforce

My background

Caylin is the Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.

My expertise

SEO-led content for Salesforce industries such as Sales, Service, Marketing, Commerce, Retail, Financial Services, and Small Business.

When I'm not working

I can be found hanging out at the beach with my husband and rescue puppy, providing guided meditations or writing my next novel.

Caylin's latest articles

Four presenters on Salesforce Live pose for a shot during Dreamforce '25.

Blog

Build Your Future: Dreamforce Tips For Startups and SMBs

Welcome to three days of the biggest ideas, boldest launches, and real connections — here's how to make every moment count.

Illustration of a tree with branches leading to blocks with icons of team members on a blue background.

Blog

What is Emergent Leadership And Why Does Your Growing Business Need it?

Leadership reaches its full potential when every team member feels empowered to step up and take the lead.

Online Payment Gateways Digital cashier platforms for shop store and marketplaces concept illustration of smartphone and commerce icons.

Blog

How To Grow a Revenue Hub With AI Agents

Here's how to put AI agents to work in your revenue hub.

Asian woman vlogging with smartphone on selfie stick for travel content

Blog

Short-Form or Long-Form Videos? AI Tips For Startups

AI-generated video tools can help you show up, stand out, and connect with customers — without a production crew.

An illustration of AI skills on Trailhead icons on a blue background.

Blog

Learn AI Skills for Free: 10 Trailhead Courses Built for Founders

Trailhead's free AI courses are built for business owners just like you.

Danielle Kerendian

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