Caylin White, Author - Salesforce

My Background

Caylin is the Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.

My Expertise

SEO-led content for Salesforce industries such as Sales, Service, Marketing, Commerce, Retail, Financial Services, and Small Business.

When I'm not working

I can be found hanging out at the beach with my husband and rescue puppy, providing guided meditations or writing my next novel.

Caylin's latest articles

Asian woman vlogging with smartphone on selfie stick for travel content

Blog

Short-Form or Long-Form Videos? AI Tips For Startups

AI-generated video tools can help you show up, stand out, and connect with customers — without a production crew.

An illustration of AI skills on Trailhead icons on a blue background.

Blog

Learn AI Skills for Free: 10 Trailhead Courses Built for Founders

Trailhead's free AI courses are built for business owners just like you.

Danielle Kerendian

A man and woman sit at a desk looking at opportunity management software on two computer screens.

Blog

10 Ways Opportunity Management Software Improves Sales Performance

An opportunity management tool might be the simplest upgrade you make this year.

A blue paper ripped with white underneath, showing the font “What’s your story?” typed out.

Blog

Storytelling in the AI Era: Bring Authenticity Back to Your Marketing

In a world flooded with AI-generated content, your most powerful marketing tool is the one thing no algorithm can replicate — your story.

An illustration of lead magnets with a hand in a computer and oversized magnet with three silhouetted leads, on a teal background.

Blog

15+ Lead Magnet Ideas For Your New Gig

From free templates to AI-powered quizzes, here's a list of lead magnet ideas that help small businesses attract big customers.

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