Caylin White, Author - Salesforce

My Background

Caylin is the Editorial Lead and Growth Manager for Small Business at Salesforce. She has written content for over 15 years for many SaaS industries, like WordPress and BuzzSumo. She specializes in SEO but is sure to add a human-centric angle to every piece.

My Expertise

SEO-led content for Salesforce industries such as Sales, Service, Marketing, Commerce, Retail, Financial Services, and Small Business.

When I'm not working

I can be found hanging out at the beach with my husband and rescue puppy, providing guided meditations or writing my next novel.

Caylin's latest articles

charity, donation and volunteering concept - international group of happy smiling volunteers packing food in boxes

Blog

Starting a Nonprofit For Your Small Business? 6 Steps For a Solid Foundation

From your mission statement to your first donor, here’s how to run a nonprofit for your small business.

Illustration of an AI customer support agent in a computer office setting with a headset on top.

Blog

Scale Customer Support With AI Agents: 5 Service Tips For SMBs

Your customers deserve fast, personal service — here's how AI agents are delivering it.

Allison Williams

Four presenters on Salesforce Live pose for a shot during Dreamforce '25.

Blog

Build Your Future: Dreamforce Tips For Startups and SMBs

Welcome to three days of the biggest ideas, boldest launches, and real connections — here's how to make every moment count.

Illustration of a tree with branches leading to blocks with icons of team members on a blue background.

Blog

What is Emergent Leadership And Why Does Your Growing Business Need it?

Leadership reaches its full potential when every team member feels empowered to step up and take the lead.

Online Payment Gateways Digital cashier platforms for shop store and marketplaces concept illustration of smartphone and commerce icons.

Blog

How To Grow a Revenue Hub With AI Agents

Here's how to put AI agents to work in your revenue hub.

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