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author name

Heike Young

author title Content Strategy Director & Program Management
author bio

As content strategy director at Salesforce, Heike researches and writes about trends in sales, customer experience, and digital transformation. For two years, she hosted and produced Salesforce's award-winning podcast about digital marketing: the Marketing Cloudcast. Before joining Salesforce, she edited bestselling nonfiction books and managed social strategy and content for B2C brands. Heike's work has been featured in USA Today, Forbes, Wall Street Journal, Business Insider, and more.

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Shopper-First Retailing: New Research from 6,000 Consumers and 1.4 Billion Ecommerce Visits Reveals What Shoppers Actually Want
Marketing

Shopper-First Retailing: New Research from 6,000 Consumers and 1.4 Billion Ecommerce Visits Reveals What Shoppers Actually Want

See the results from our second "Shopper-First Retailing" research report. Salesforce, with research partner Publicis.Sapient, examined retail’s new rules through three data sources: digital shopping behavior from 500 million shoppers and 1.4 billion ecommerce visits worldwide; a survey of 6,000 consumers across six countries; and, in-person mystery shopping assessments of 70 stores across NYC, London, and San Francisco. This new report reveals where and how shoppers are interacting, where they experience the most friction, and what their behaviors mean for retailers.

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