
Lisa Lee
author title Contributing EditorLisa Lee is a contributing editor at Salesforce. She has written about technology and its impact on business for more than 25 years. Prior to Salesforce, she was an award-winning journalist with Forbes.com and other publications.

Customers aren't just fed up with bad service – more of them are seeking retribution for their bad experiences, a new survey reveals. The solution: more digital empathy.
Automation and AI have huge potential for productivity, but a survey of 18,000 workers shows many just aren't taking advantage of these tools. Here are 4 quick tips to help your company use automation and AI to boost productivity
Depending on your role, a lack of AI skills — not the technology itself — may limit your ability to advance.
High performers spend more than 20% of their digital budgets on AI, but that’s just the beginning. Here’s what you can learn from companies leading the pack.
Altman is hopeful that a dramatically more capable ChatGPT is right around the corner.
When companies don’t have a single record of customer activity, interactions are impersonal, disjointed, outdated and, often, just plain annoying. Here's how to avoid that.
Schneider Electric has done what many companies have found difficult: get a return on an AI investment. Their approach can work for your generative AI plans.