I am a Director of Product Marketing for B2C Commerce at Salesforce, where I specialize in translating complex AI innovations—like Agentforce—into tangible solutions that drive customer adoption and market leadership. With over a decade of experience in B2B SaaS, spanning marketing technology and cybersecurity, I am passionate about telling stories that show how technology solves real-world human problems. Outside of the office, I’m a global citizen who has lived on five continents and speaks five languages. When I’m not traveling, I love to hike and spend time with my family.
Summer is officially over and the holiday season is closing in fast for retailers. Ecommerce teams have their hands full: Merchandisers are optimizing catalogs, marketers are racing to capture compliant customer consent without…
For over 58 years, West Marine has been the go-to destination for water sports, fishing, and boating enthusiasts. Serving water lovers of all kinds means catering to a broad spectrum of customers from…
Ecommerce teams spend hours every week clicking through menus, searching for deeply buried tools, and manually reconciling product data across channels. The August 2026 release fixes that frustration by handing you the keys…
For years, ecommerce search bars trained shoppers to search for what they’re looking for with as few keywords as possible. People stripped away full sentences and relied on keyword-heavy fragments like “women black…
The June 2026 release is the largest, most impactful update yet for Commerce Cloud. As agentic AI transforms business operations and consumer behaviors, we’re rolling out major innovations to help digital teams meet…
