author name
Rebecca Mackenzie
author title Director, Product Marketing
My Background
Rebecca is a seasoned marketing professional with over a decade of experience. Based out of Madrid, Rebecca is passionate about creating messaging and content that resonates with a global audience.
When you show up for your customers, they’ll keep coming back for more. Try these proven strategies to help you deliver next-level customer support online, over the phone, or in the field.
![[Illustration] A service rep delivers proactive customer service](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2024/11/proactive-customer-service-1500x844_60k.jpg?w=889)


