![](https://www.salesforce.com/blog/wp-content/uploads/sites/2/2020/10/Rob-Garf-New.jpg?w=400)
author name
Rob Garf
author title VP and GM, Retail
My Background
With 25 years of global retail experience as a practitioner (Lids, Marshalls, Hit or Miss), an industry analyst (AMR Research), a strategy consultant (IBM), and a software leader (Salesforce), he is no stranger to the industry and the challenges retailers face. Rob is also a frequent industry speaker and a member of NRF’s Digital Council.
![](https://www.salesforce.com/blog/wp-content/themes/salesforce-blog/assets/images/author-header-greenbush@1x.png)
This year’s National Retail Federation Big Show proved that retail is in an evolutionary period, with digital transformation a continued hot topic. Here are our top takeaways.