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author name

Rob Garf

author title VP and GM, Retail
author bio

With 25 years of global retail experience as a practitioner (Lids, Marshalls, Hit or Miss), an industry analyst (AMR Research), a strategy consultant (IBM), and a software leader (Salesforce), he is no stranger to the industry and the challenges retailers face. Rob is also a frequent industry speaker and a member of NRF’s Digital Council.

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