Zoe Sitrin, Author - Salesforce

My background

Zoe Sitrin is a Senior Product Marketing Manager at Salesforce. She works on marketing strategy, messaging and content for Salesforce Field Service, with a focus on Asset Service Management.

Zoe's latest articles

Blog

Break the Break-Fix Cycle: Get Proactive with Preventive Maintenance

When every minute counts, here’s how preventive maintenance helps you stay ahead — every time.

A smiling male customer service rep in a headset

Blog

8 Contact Center Automation Trends to Watch for in 2025

From autonomous AI agents to voice AI, these are the top 8 trends to help you improve your contact center performance now and beyond.

Male office worker, in a blue dress shirt, talking with a customer on headset while looking at his computer in an office setting / contact center automation

Blog

Contact Center Automation: Your Guide to Efficiency and Customer Happiness

With contact center automation, you can reduce wait times and frustration for customers while increasing operational efficiency and saving money for your business.

Illustration, with a pink background, of a female customer service agent working with contact center CRM software on her computer to help a customer.

Blog

5-Star Reviews or Customer Rants: Why Your Contact Center CRM Matters

Customer service expectations continue to rise. See how implementing effective CRM software can help you deliver for your customers.

Male contact center agent, wearing a headset, responding to a customer service inquiry / contact center vs. call center

Blog

Contact Centers vs. Call Centers: What’s the Difference?

Chances are, your service organization has one or the other. How can you make sure you’ve chosen the right option?

Enter a valid e-mail address

Select your Country

Select a state/province

Select a state/province

Select a state/province

Yes, I would like to receive the Salesforce 360 Highlights newsletter as well as marketing emails regarding Salesforce products, services, and events. I can unsubscribe at any time.

I agree to the Privacy Statement and to the handling of my personal information. In particular, I consent to the transfer of my personal information to other countries, including the United States, for the purpose of hosting and processing the information as set forth in the Privacy Statement. Learn More

I understand that these countries may not have the same data protection laws as the country from which I provide my personal information. For more information, click here.

Please read and agree to the Master Subscription Agreement

By registering, you confirm that you agree to the processing of your personal data by Salesforce as described in the Privacy Statement.

New to Salesforce?

About Salesforce

Popular Links