Gavin Austin has been writing a variety of content at Salesforce for over 18 years. He frequently speaks about Salesforce at conferences, universities, businesses, and nonprofits.
Technical writers can break down complex ideas into clear content. When we looked to scale our multi-factor authentication efforts, a technical writer was our unsung hero.
Einstein case classification will revolutionize customer brand loyalty by using predictive intelligence to recommend or populate picklist and checkbox fields based on past case data.
Every action by a chatbot — including word usage, punctuation, emoticons, and option to transfer to a human or search for a knowledge base article — influence customer experience and affect a brand.
Unlike hard skills — soft skills are harder to define. They’re often perceived as abstract or behavioral, but developing soft skills can accelerate your career.