4 Ways Technology Can Give Your Account-Based Marketing Strategy a Boost
Here are four ways that digital marketing technology can help you execute your Account-Based Marketing (ABM) strategy.
How to Use Chatbots For Surges in Case Volume
Meal delivery service Sun Basket faced a sudden surge case volume and needed to adapt their customer service quickly. Learn from how they leveraged chatbots to accommodate customers.
SMS Dreamin’: How Mobile Messaging Powers Great Customer Service Experiences
Learn how our team elevated the Dreamforce experience through SMS with real-time messaging and user-friendly service.
4 Ways B2B Marketers Can Drive More ROI Than Ever Before
We’ve gathered some key insights from Salesforce’s Trends and Tactics Driving Marketing ROI report to identify four ways marketers can see success and drive greater ROI than ever.
3 Reasons to Use an Audit Trail
Security is a shared responsibility in the cloud. Here’s how to keep your SaaS platform secure with forensic analysis and an audit trail.
4 Ways Manufacturing Marketers Drive Innovation
Manufacturing customers today have higher expectations than ever, and brands that connect customer data with automation and AI are leading the industry in a digital transformation.
3 Tips for Improving Transactional Email Messages
Strong transactional email messages are key to every email program. We’re sharing three ways to make them even better.
Introducing Pardot Business Units – Personalized Enterprise B2B Marketing at Scale
Today, we’re launching Pardot Business Units to provide regional teams and sub-brands the tools they need to reach their own segmented audiences. Learn more about how these new features further expand our enterprise-grade marketing automation and personalization) solution.
How PageGroup Manages Customer Lifecycle Engagement
As a global recruitment specialist, PageGroup needs to ensure consistent, relevant communication with job candidates before and after placement. Find out how they manage customer lifecycle engagement.
Engage Your Customer With These Experience Strategies
Get started on your new (or improved) customer experience strategy with these four steps and deepen engagement with your customers.