How To Plan the Ultimate Sales Kickoff: 5 Things You Need To Do
Your sales kickoff (SKO) should be the best meeting of your team’s year. Here are our top 5 tips to plan it
How Listening Can Create Customer-Driven Innovation at Scale
If you ever wondered how we connect with customers at all levels, here’s a look at our Voice of the Customer program.
Push Notifications and In-App Messaging Best Practices
Push notifications and in-app messaging are the perfect vehicles for urgent messages and reengagement tactics. Here's what you need to consider.
How to Optimize Digital Advertising Campaigns With Audience Studio: A Salesforce Story
At Salesforce, we use our DMP Audience Studio to organize audience data for digital marketing efforts. Before implementing a DMP, we faced a number of common challenges and opportunities. Here's how we dealt with them.
How To Create a Winning Business Case for Your Dream Project
Most companies require a business case before a significant investment; however, this step is often ignored since most people don't know how to create one. Don’t let this be you!
How Coupon Campaigns Can Help You Understand and Adapt to Shopper Behavior
Coupon codes can unlock hidden customer insights you can use to refine campaigns. Are you extracting the data from redemption reports and using it to improve personalization and customer journey efforts?
Our Guides for Connecting Commerce, Marketing, and Service
We've developed a set of best practices and materials to help you start building continuous experiences for Commerce, Marketing, and Service.
4 Steps to Write Amazing Support Content for Your Small Business Help Center
Writing clear, concise copy isn’t always easy, but we can help! Below are four steps to write amazing support content for your small business website, FAQ, or help center.
4 Ways Datorama Improves Marketing Measurement
Datorama enables companies to bring together marketing data from different channels, campaigns, and regions to unlock insights and take action.
Top Priorities for CIOs Considering a Move to Ecommerce
As a CIO, you play a leading role in your company’s digital shift to ecommerce. But, before you head into your ecommerce implementation, here’s what you need to know.