CRM translates beautifully to contact tracing, largely because its digital tools and automated workflows minimize the time it takes public health officials to contact those who might have been exposed. Here's our experience with the Rhode Island Department of Health.
A crisis can catalyze a much-needed transformation. Here are some core change management principles that can help government leaders manage successfully in this situation and beyond.
Advertisers like L'Oréal are adapting on the fly to unprecedented changes in economics and buyer behaviors, shifting channel preferences, formats, and creative tactics.
We asked 10 Trailblazers to provide tips on designing an email strategy to optimize the messages being sent to inboxes around the world.
Many of us are now responsible for keeping work-from-home environments secure. Here are some important steps you can take to protect yourself, your data, and your work.
Are you a new Salesforce administrator? Are you just starting to customize your org? Or are you a seasoned Salesforce veteran admin, auditing what works and what doesn’t? No matter how you use…
Here’s what GDPR, CCPA, and other, potentially forthcoming laws, might mean for your SMB, as well as how you can prepare.
UrbanStems, a digital direct-to-consumer (D2C) brand, is providing their customers and partners with great experiences. Here's how they connect the dots between technology and business teams.
Customer-centric organizations have silos, too. This post explores how businesses can bring the right processes to life, and have clear designations of who’s doing what.
Make it easy for employees to make it easy for your customer. The latest installment in the 360 Perspectives series explores what your company can do.
