Commerce

An Evolved Ecommerce Payment Strategy Builds Customer Trust – Is Your Brand Keeping Up?

Commerce teams should think about checkout as much as their customers do. Here’s how to make sure yours is as easy as it can be.

Featured Voices

Why Customer Segmentation Is Everything for the Growth of Your B2B Digital Commerce

Kate Sheridan

Dividing your customers by a number of metrics – such as size, order frequency, or channel – can help you conquer customer loyalty and higher rings.

Small Business

How To Flip the Channels on Your Small Business Ecommerce

Paula Griffin

If your small business is thinking big, this is the data you need to analyze to target the right customers – and make them happy with every click.

B2B Commerce

B2B Commerce Trends You Weren’t Expecting (but Will Impact Your Business)

Andy Peebler

Here are the business-to-business commerce trends to expect in 2021 based on insight from nearly 1,400 commerce leaders around the world.

Retail

We Looked at Online Shopping Statistics From One Billion Global Shoppers — Here’s What We Found

Caila Schwartz

What can ecommerce browsing and buying habits in 51 countries tell us about the digital surge – and what’s next for brands?

Commerce

3 Pitfalls of Inventory Optimization and How To Avoid Them

Ally Herrick

Frustrated customers don’t come back. With the right tools, you’ll know exactly what’s in stock to help give your customers exactly what they want.

Editors' Picks

1

We Looked at Online Shopping Statistics From One Billion Global Shoppers — Here’s What We Found

Caila Schwartz
2

How a Progressive Web App (PWA) Can Make Your Website Work Like an App

Karly Cyr
3

We Now Use Our Phones To Pay for Our Coffee, What if It Also Used 5G To Light up Streetlights as We Walk?

Jonathan Phillips

Customer Engagement

How Focusing on the Customer Experience Helped Sonos Fuel 300% YOY Growth

Brittani Marie

Unique customer-centric content, flexible online retail, and personalized marketing messages quickly paid off for this audio brand during COVID.

UX Best Practice: The All-Important ‘Add-to-Cart’ Page

Retail

UX Best Practices: The All-Important “Add-to-Cart” Page

Jeff Dearing

The ‘add-to-cart’ page is used by consumers as a tool for price comparisons, a shopping list or wishlist, a place to refine their product selections, and ultimately to make a purchase. It’s also one of the biggest chokepoints in conversion; these best practices can help compel shoppers to click the Checkout box.