New Research Reveals the Consumer Goods Battle for B2B and B2C Relationships
The B2B relationship between CG companies and traditional retailers still drives the vast majority of CG sales, so solving problems in this relationship will be key to success.
How Consumer Goods and Retail Can Align to Put Customers First
Here are the latest opportunities for retail and consumer goods companies to put the customer first.
Getting Started With AI and Chatbots: What’s Top of Mind for Your Customers?
Customers know when they want to solve a quick problem in an automated way. However, those goals or customer’s “intent" look very different for a retail company versus an insurance company.