Managing the Customer Trust Crisis: New Research Insights
New data privacy laws in Europe and California — not to mention the resulting flurry of updated privacy policy notifications landing in our inboxes — have put privacy matters in the spotlight. But the circumstances that have precipitated this highlight a worrying trend: customers are concerned
Shopper-First Retailing: New Research from 6,000 Consumers and 1.4 Billion Ecommerce Visits Reveals What Shoppers Actually Want
Salesforce, with research partner Publicis.Sapient, examined retail’s new rules.
New Research Uncovers Big Shifts in Customer Expectations and Trust
Here's the second edition of "State of the Connected Customer"—digital customer research from Salesforce. This survey of over 6,700 consumers and business buyers globally uncovers the modern customer mindset. The report delves into the nuances of a tricky consumer landscape in areas like customer experience, B2B expectations, technology, and trust.
Salesforce is Named a Leader in the Gartner Magic Quadrant for the CRM Customer Engagement Center — for 10 Consecutive Years
See why Salesforce has been named a leader in Garnter's Quadrant for the CRM Customer Engagement Center for 10 consecutive years.
How Lee Brine and the Vimeo CRM Team Started an Email Program From Scratch
Learn how the Vimeo CRM team built a data warehouse and provide a holistic customer experience.
Lightning Flow: Process Automation for Every App, Portal, and Experience
Have you recently purchased a movie ticket, paid a bill, or changed a restaurant reservation online? At their core, these app experiences are a series of steps, or a process — a sequential flow that walks you through an activity based on your selections or answers. Digital channels are driving more
5 Lead Generation Tricks from Trailblazers in Mortgage
The next five years will be busy for the mortgage industry: Up to 17 million first-time home buyers will join the housing market by 2023. Most will be between 20 and 39. That’s a majority of eager house hunters who live constantly connected to services, friends, and brands via technology. When they
Why Collaborative Selling Builds Better Customer Relationships
What is collaborative selling and how does it improve customer experience? Find out why it matters, and how can you ensure your team is set up for success.
UX Best Practices: The All-Important “Add-to-Cart” Page
The ‘add-to-cart’ page is used by consumers as a tool for price comparisons, a shopping list or wishlist, a place to refine their product selections, and ultimately to make a purchase. It’s also one of the biggest chokepoints in conversion; these best practices can help compel shoppers to click the Checkout box.
UX Best Practices: The Checkout Flow
Most retailers are focused, rightly so, on improving cart abandonment rates. But it’s equally important to understand what happens earlier in the process, when more than one quarter of shoppers abandon a site during the checkout process.