Designing Personalized User Experiences with Data and AI? Keep This in Mind
To exchange personal information, users need to feel there’s a mutually beneficial relationship. Design experts discuss the future of trust.
What Is a Unified Customer Profile?
When companies don’t have a single record of customer activity, interactions are impersonal, disjointed, outdated and, often, just plain annoying. Here's how to avoid that.
Banking Customers are Nervous — Use Data and Technology to Restore Their Confidence
Communication is key for banking customers and stakeholders when it comes to managing risk. Here’s how improved technology can help.
39 Inspiring Quotes About Business Growth — and Tips for Success
Here are some favorite quotes about business growth to inspire you — plus expert advice to spark new ideas.
Here’s How Automation Drives Growth for Media and Entertainment Companies
Automation is playing a bigger role in the media and entertainment industry’s drive to boost productivity. New research from Salesforce and Omdia explores how automation can help you engage with customers and make your teams more efficient.
How Customer Service Teams Can Lower Costs and Deliver Quality at Scale
A new service strategy shifts higher-touch interactions to lower-cost methods while improving customer response times and satisfaction. Here’s how it works.
How To Tell if Your Customers Are About To Leave You
At Salesforce, our customer success experts have witnessed nearly every possible customer scenario play out. Here are our best practices.
10 Ways To Celebrate Your Community and Build Loyalty For Your Brand, Too
You have a connection with your community. Build on that relationship with customers, prospects, and supporters — and strengthen loyalty for your brand along the way.
Data is the Fuel Behind Thousands of Daily JetBlue Flights
With data at every turn, the airline is tackling customers' concerns, from in-flight experience to environmental emissions impact.
Customer Journey Basics: How to Connect Your Data, Departments, and Channels
Connect your data, departments, and channels to deliver great 1-to-1 customer experiences.