PepsiCo Launched Two Consumer Ecommerce Sites in 30 Days — Here’s What We Can Learn From It
With Americans stuck at home and relying on digital channels to buy staple products, PepsiCo leaned on its solid digital foundation, analytics and data to launch two direct-to-consumer ecommerce sites in one month.
3 Things CMOs Can Do Now To Build a Bridge To the Future
What type of foundation can CMOs lay down so their teams can create marketing and advertising magic in a challenging year?
A Sale’s Rep’s Guide To Creating an Account Plan You’ll Actually Use
Instead of creating account plans in January and ignoring them the rest of the year, create living account plans that drive pipeline and revenue year-round.
The Modern Marketer Needs To Be a Data Security Pro, Too
Our marketing security expert explains how data plays a key role in protecting your customers' information.
Marketers, Have a CRM And Think You Don’t Need a Customer Data Platform? Think Again
You already have a CRM, so you might think you’ve got all your bases covered. But together, CDPs and CRMs form an unbeatable one-two punch.
7 Ways To Drive Personalization With the October 2020 Marketing Cloud Release
The latest release includes new data and AI capabilities to support your personalization efforts.
How To Make the B2B Buying Process as Smooth as Shopping Online
The challenge with revenue now is to look at the shape of a line and wonder: can we shape this around the buyer instead?
Why Customer Engagement Will Never Be the Same, According To 15,600 of Them
Eighty-two percent of customers agree a company’s trustworthiness matters more than it did a year ago. (And other research findings.)
7 Ways Vendor Consolidation Can Help Marketers Innovate and Save Money
Keen resource management can lead to consistency, efficiency, and a single source of truth for all data and deliverables.
How Lookalike Modeling Can Help You Market To the Right Customers
Brands need to use data to create the customer experience customers expect. Lookalike modeling can help.