Create Your First Customer Journey in 5 Steps
Building your first customer journey can seem like a daunting task — but don’t fret. Here are five steps to make your first one successful and engaging for customers.
Top 5 Customer Relationship Management (CRM) Trends You Need To Know
Salesforce Research contemplates the future of customer relationship management.
6 Ways to Use Web Behavior to Connect the Customer Journey
Marketers need to find ways to use web behavior to connect interactions across these various touchpoints. Here are six examples to inspire how to get started working with these valuable bits of information.
5 Simple Steps for Creating Successful Customer Journeys
Here are the five key steps that will help marketers transform the way they plan customer journeys.
Podcast: Cargill's Secret Ingredient for a Successful Customer Journey
On this episode of the Marketing Cloudcast, we sat down with Cargill's Kim Gandhi, a Global Program Manager, and Rafael Hernandez, an Enterprise Application Designer.
Discover the Prescription for the Perfect Patient Journey
According to the Trends in Healthcare and Life Sciences Marketing report, more than half of healthcare marketers view the customer journey as the primary vehicle for patient experience improvements.
How To Accelerate New Customer Onboarding with Journey Builder
Since it's crucial for today’s brands to onboard new customers in welcoming and engaging ways, Salesforce uses Marketing Cloud's Journey Builder for this important task.
The Journey to Customer-Centricity With Customer 360
Here’s a quick recap of Customer 360 sessions from Connections '19 and info about everything you need to know about connecting experiences on Salesforce products and creating a reconciled profile with a Customer 360 ID.
How to Use AI in Marketing: 3 Ways to Improve Your Customer Journeys
As a marketer, you already have the data you need to create value, but if you're wondering how to implement AI into digital marketing, here are three ways.
Let’s Talk About Our (Cart) Abandonment Issues …
Since one of the most common questions we get from retailers is how they can reduce cart abandonment rates, we decided to share suggestions on how to address the issue.