This post is from Martin Kihn, SVP Strategy, Salesforce Marketing Cloud. It’s part of our Moment Makers series, which takes a deep dive into how marketers use technology to build data-driven customer experiences…
When it comes to building an effective sales presentation, no one-size-fits-all sales deck exists. Every sales presentation you deliver to a prospect should be personalized and tailored just for them. Successful selling today…
When the only constant is change, how can you make smart decisions for your organization? The answer is data. Here’s a look at three key data insights driving CMO decision-making today, informed by the State of Marketing and other consumer research.